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Medical Danish Study Finds Simulator Training Makes Surgeons Faster and Better Researchers working with the Copenhagen University Hospital team found that junior doctors in the obstetrics and gynecology department whose traditional training of working alongside doctors was supplemented with seven hours worth of simulator training were twice as fast in completing an operation on a patient. In addition, their procedures ranked higher in quality based on a points system used to judge their work. In an article covering the study, which was published in the British Medical Journal, lead researcher Christian Rifbjerg Larsen commented, “Simulator training should be incorporated into the curriculum for all surgical trainees before they embark on patient procedures. This can potentially improve patient safety and improve operation room efficiency.” (See story on BBC). Immersion Enters High-Growth Robotic Surgery Market Immersion recently embarked on a new revenue stream via a worldwide license agreement with MAKO Surgical Corp., a leading innovator in robotically-assisted orthopedic surgery. This partnership constitutes Immersion’s first licensee in the area of surgical robotics and represents the convergence of its Touch and Medical solutions. Worldwide robotic markets amounted to $626.5 million in 2007, reached $1 billion in 2008, and are forecasted to achieve $14 billion by 2014. (Piribo). (See press release). Medical Simulation Exhibitions Interest in medical simulation within all parts of the medical community is increasing, and our busy events schedule shows it. Some of the exhibitions we attended in Q2 included the Society of American Gastrointestinal and Endoscopic Surgeons (Phoenix), American College of Obstetricians and Gynecologists (Chicago), and EuroPCR, the official congress of the European Association of Percutaneous Cardiovascular Interventions (Barcelona). In Q3, in addition to meetings in the U.S., we will be exhibiting in Japan, Portugal, Spain, and Taiwan. (See our medical events schedule). |
In This Issue
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The market for touch-based solutions is growing by leaps and bounds. We project that across our Entertainment, Mobility, Touchscreen and Automotive platforms, the total addressable market will grow from 1.3 billion units in 2008 to roughly 1.9 billion units by 2013. While Mobility represents a significant portion of this opportunity today, the Touch market is a largely untapped area that holds tremendous promise, with products spanning office automation, handheld games, IP phones and machine controls, to name a few. Touchscreens are a key driver in this market and iSuppli projects this segment to grow from 300M units in 2008 to approximately 830 million units by 2013. [iSuppli May 2008] Wall Street Journal Features The Future of Touch Beyond the iPhone
Immersion Unveils Revolutionary Ways to Communicate through Touch at D7 Conference Immersion made a huge splash at the Wall Street Journal’s recent D: All Things Digital Conference, hosted by Wall Street Journal columnists and All Things Digital executive editors Walt Mossberg and Kara Swisher. At the sold-out, 7th annual event, Immersion’s chief technology officer Christophe Ramstein showed how TouchSense technology transforms touchscreen keyboards into ones that feel like physical keyboards and work as effectively, and demonstrated for the first time a new form of digital interpersonal communication called Immersive Messaging. (See press release). We are very eager and excited to share this revolutionary technology with our current licensees and other potential customers. Check out the video to experience Immersive Messaging for yourself! LG Cookie with Haptics
Mobile User Experience Conference Discuss Haptics Role in the UX As a prelude to the May 2009 MEX Conference in London, Immersion’s European director of business development, Terence Warmbier, spoke to MEX Conference founder Marek Pawlowski about touchscreens, haptics, tactile experience, emotional design and the user experience. (See video). This interview relates to the conference session entitled ‘Achieving great tactile experience is a subtle art,‘ which kicked off with a keynote presentation from Immersion’s CTO, Christophe Ramstein. Coverage from the Interactive Displays 2009 Conference “…if you used one of the interactive displays here to show a heat map of this industry, it would glow red hot. That’s because touch displays, for years relegated to kiosks and industrial uses, are quickly becoming mainstream.” (See CNET article and video). |
The touchscreen market is one driver of haptics adoption and is expected to grow from 300M units in 2008 to approximately 830 million units by 2013.
Christophe with Walt and Kara at All Things Digital (D7) showing off Immersive Messaging.
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