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Immersion brings the sense of touch to automotive interface design with Immersion TouchSense™ technology, a complete haptic system consisting of hardware and software tools. The core of the system is one of our tactile feedback control devices using tactile sensations to represent different control functions. The controllers work in conjunction with a display, giving drivers and passengers more intuitive control of a variety of functions such as climate control, mobile phone, navigation, and audio.
Immersion TouchSense also makes it easier for manufacturers to add or enhance options. With traditional controls, adding a feature has meant adding controls and re-engineering instrument panel configurations. With Immersion's programmable control approach, auto manufacturers simply change control functions with a software adjustment.
Automotive controls using Immersion TouchSense technology not only reduce driver distractions, they minimize instrument panel, center console, and steering column clutter. Immersion enriches the automotive experience by allowing drivers to feel more than just the road.
Learn how some of the top automakers have integrated our technology to taking their vehicle out of the mainstream into the personal:
BMW Case Study
"The sole purpose of the iDrive is to eliminate driver distraction. BMW is very committed to the iDrive there will likely be a form of iDrive on the (next) 5 series."
Gordon Keil
BMW of North America
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