Ipsos Insight, the third-largest, survey-based marketing research company in the world, has published the results of an Immersion-sponsored market research study to measure consumer intent to purchase next-generation video gaming consoles, including attitudes toward vibration feedback (rumble) technology.

• Download the study, (pdf, 712 kb)
• Read the press release

What the Study Includes

1) A profile of video game players

• Current console ownership and usage
• Trends in popularity of video console gaming vs. other forms of game play
• Types and frequency of games played, including demographic breakdowns
• Estimated purchase of games over the next year

2) Data on current use, or non-use, of rumble technology on existing video gaming platforms and attitudes about the impact of rumble on game play for various game genre

3) Current penetration of Microsoft Xbox 360 consoles plus the purchase intentions for Sony PS3, Nintendo Wii, and Microsoft Xbox 360 over the next year

• Potential market share shift among consoles
• Estimate of how many consoles people expect to buy
• Preferred mode of video game user control and feedback
• Importance of backward compatibility in next-generation consoles
• Experience with motion/tilt sensing
• Expectations of rumble inclusion in next generation consoles, the reaction to the possible loss of the feature among gamers, and the potential impact on purchasing behavior

Also, download Immersion white papers on next-generation TouchSense® vibration and best practices for use of vibration feedback in video console games.