Automotive
Cool Haptic Implementations
Leading and up-and-coming automotive brands use haptics to great advantage. Their products are winning awards, receiving acclaim, and delighting customers with extraordinary user driver experiences. With haptics, users experience more intuitive interactions, reduced glance time for improved safety, and more elegant space-saving designs.
Ingenius Cadillac CUE Infotainment System
Cadillac User Experience

CUE blends first-of-its-kind technology with highly intelligent design, bringing the intuitive control of smart phones and tablets safely to the road. With a clean, uncluttered design, natural voice recognition, and responsive touch screen technology, CUE creates an experience that’s as effortless as it is advanced.
For the tech-savvy, it’s everything you want it to be—a full suite of infotainment, navigation and communication tools that keeps you fully connected. But you don’t have to be a technophile to appreciate it. CUE is remarkably simple, intuitive and accessible.
Hyundai's 'Intelligent Haptic System'
Immersion's Licensee, Daesung Future Roadmap with OEM

Hyundai, in conjunction with Immersion licensee, Daesung showcases recent developement at CES 2011. The ‘Intelligent Haptic System’ is applied to major controllers to help control vehicle functions with tactual feedback and LED-based visual feedback. This is a next-generation intelligent control system that improves the concentration of the driver to enhance safety. The Intelligent Haptic System consists of 1) the Lumino Haptic Console Switch, a driver seat’s main controller with haptic and lumino functions, 2) the Haptic Steering Wheel Switch, a haptic function switch on the steering wheel, and 3) the Haptic Touch Screen, an LCD touch screen with dashboard switches on it.
Read Car Design News article, Hyundai at CES 2011
Hyundai Haptic Proof of Concept Uses PC - CES 2011 (video) —mp3car.com
Lexus Remote Touch Haptic Controller
Force Feedback Enhances Driver Experience and Safety

Highlights – Remote Touch Haptic Controller
- Touch feedback provides intuitive and ergonomic control over a conveniently positioned display
- Let the driver feel haptic feedback when the cursor moves over different icons, like buttons
- Allow the Remote Touch control to output a bit of tactile resistance when it’s tilted to give the driver optimum control over the cursor on a screen above
- Give Lexus designers more flexibility in positioning the navigation/audio display, such as very near to the driver’s peripheral view of the road – a clear safety advantage
Aston Martin Vanquish's New Glass Center Console
Sexy Capacitive Touch Interface, Complete With Haptic Feedback

The Vanquish retains Aston's characteristic, sloping shape of the center console, the expensive-looking semi-transparent gauges, and the swing-up navigation screen. But the climate controls and the telematics system have taken a leap forward. There now are two rotating knobs and two touch-sensitive pads, a system that’s not only intuitive but also clears up the clutter that had accumulated on the center stack over previous generations of Astons.
Acura RLX On-Demand Multi-use Display
A 7-inch Touch Screen LCD

There are now two screens in the center: the lower On-Demand Multi-use Display (ODMD) touch screen contains primary controls for audio and climate controls, allowing the main display screen to remain high for at-a-glance viewing and to display information that’s independent from the touch screen.
Kia K9 Haptic Steering Wheel Dial
A Clever Touch

Drivers can easily navigate menus for a variety of vehicle and route information. A slight vibrating sensation when scrolling over a new selection helps to improve driver concentration and safety.


