Mobile
Value of Mobile Haptics
HAPTICS: Improving the Mobile User Experience through Touch
Wireless operators concerned about improving the mobile user experience will understand the sense of touch as a tremendous and underused source of both physical and emotional attachment.
Independent research indicates that haptics can be used to:
- Provide a new way to interact with phones and network services that can be as powerful and useful as the sense of touch itself
- Improve user performance (speed and accuracy) and reduce complication and stress
- Increase user satisfaction – people prefer tactile feedback in their mobile phone interactions
- Enhance the subscriber experience by making phones more intuitive and usable and services more satisfying and sticky
Some selected applications of haptics in mobile phones are explained:
- Advertising
- Movie trailers
- Dialing cues
- Ringtones
- Games
- Scrolling
- Messages and alerts
- Touchscreen presses

