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Value of Mobile Haptics

HAPTICS: Improving the Mobile User Experience through Touch

Wireless operators concerned about improving the mobile user experience will understand the sense of touch as a tremendous and underused source of both physical and emotional attachment.

Independent research indicates that haptics can be used to:

  • Provide a new way to interact with phones and network services that can be as powerful and useful as the sense of touch itself
  • Improve user performance (speed and accuracy) and reduce complication and stress
  • Increase user satisfaction – people prefer tactile feedback in their mobile phone interactions
  • Enhance the subscriber experience by making phones more intuitive and usable and services more satisfying and sticky

Some selected applications of haptics in mobile phones are explained:

  • Advertising
  • Movie trailers
  • Dialing cues
  • Ringtones
  • Games
  • Scrolling
  • Messages and alerts
  • Touchscreen presses

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