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The VibeTonz® System for Mobile Operators,
Handset Manufacturers, and Content Developers
Using the VibeTonz System, the operator-handset manufacturer-developer
ecosystem can use the powerful sense of touch to more fully engage consumers
— driving more revenue, superior differentiation, and greater customer
loyalty. The touch medium is available for any application at any time,
as programmable and accessible as audio and graphics. Yet touch can let
you redefine the quality of the user's mobile communications experience.
Here's how:
| Why there's "communications clutter"
Mobile communications today means that we're always reachable
by phone, e-mail, IM, or text message.
That means you're getting an increasingly unmanageable quantity
of communications, making for confusion, interruption, and a lack
of privacy.
Today you make lots of calls — not so much to have in-depth
conversations but to show concern, solidarity, nearness —
to maintain personal bonds. "I'm five minutes away." "I'll come
out when I'm done." "What did you think of that?"
Mobile users need a way to sort through the communications clutter
— a way to discriminate among messages, handle the quantity
of communications, and compensate for the quality gap caused by
trying to handle too much with limited time and information.
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How the senses work together
Technological innovation strives to recreate reality by engaging all
our senses. Why color TV when black and white was OK? Why stereo when
mono worked? Why surround sound when we had stereo? In each case, the
latter is more realistic, more authentic, more engaging, more visceral.
Better.
Our senses work as a collective. Adding smell to the other four senses
doesn't improve a meal by just 20 percent. The unified value is greater
than the sum of the individual senses. And you can't substitute one sense
for another without a loss of quality and experience.
Touch is not just one of the three major senses, it's significantly
quality enhancing. Touch unifies the spatial senses, those you use to
navigate your way through the world — sight, sound, and touch. Touch
produces reflex-rate response in milliseconds and supplies a completeness
that sight and sound together can't compensate for — touch makes
an experience truly personal.
How touch helps
The VibeTonz System adds the powerful and personal sense of touch to
the mobile communications experience. With VibeTonz touch sensations,
or effects, we can gain a greater sensory balance to help sort through
the clutter, capture more privacy, and maintain personal bonds.
Content developers, handset manufacturers,
and operators can all use
the VibeTonz System to provide a more personalized, fun, and valuable
mobility experience for consumers from a wide range of cultural backgrounds
and age groups.
VibeTonz effects can improve all sorts of mobile
content, applications, and user interface navigation whenever,
wherever, and however desired:
- Games that let you feel the shock of explosions and the vibrations
of a light saber are just more fun. Even when you turn the sound off
to be courteous, it's still way better.
- A phone that gives you a subtle, but unmistakable cue that the call
has been dropped is far less frustrating than one that lets you go on
talking to no one.
- Receiving a message that includes the beat of a heart says it in a
way that words never will.
- Music and ringtones, not just with a beat, but with pulses that carry
the melody and resonance of all the instruments are more fun and engaging.
A buzz can't compare.
- VibeTonz effects for caller I.D. let you discriminate urgent from
routine calls. Being able to distinguish the babysitter's call from
all others while at a movie or dinner — even when the sound off
in courtesy mode — can minimize distraction and improve quality
of life.
- Feeling each message in a list, with unopened ones that feel differently,
helps you quickly identify the one from your boss.
- A unique power up or power down sensation can help brand the network,
phone, or service logon.
- And many more.
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