Getting A Feel For Haptics Technology With Immersion’s Josh Stivers

Haptics technology has existed for years in various forms, but is quickly gaining ground in the consumer electronics industry. A 2016 market report by Technavio estimates that the haptics technology market in consumer electronics will grow at a CAGR of 21.1% from 2014 through 2019.

We caught up with Josh Stivers, Director of Product Management at Immersion, one the leaders in the field, who gave us a quick introduction to the tech and how it will impact the marketing industry going forward.

By Marketing Communication News

Read more: http://marcommnews.com/getting-a-feel-for-haptics-technology-with-immersions-josh-stivers/


Smartphone Touch

Cannes Lions, Immersion Bring the Power of Touch to Brand Experiences at Cannes Lions

Cannes Lions, Immersion Bring the Power of Touch to Brand Experiences at Cannes Lions – Mobile Marketing Watch

This week, Immersion Corporation – a leading developer and licensor of haptic technology – revealed that it has once again partnered with Cannes Lions to bring the power of touch to this year’s International Festival of Creativity. According to the official word on the matter, Immersion will demonstrate how high-quality tactile effects create more impactful …


Mobile Marketing Watch - Immersion Adds Haptics To Wearables

Immersion Inks Realtime Deal To Add Haptics To Wearables

Immersion Inks Realtime Deal to Add Haptics to Wearables – Mobile Advertising News & Information | MobileAdvertisingWatch.com

This week’s happenings includes the news that Immersion Corp., a leading developer and licensor of touch feedback technology, just signed a license agreement with Shenzhen-based Realtime Technology Co., Ltd. The agreement allows Immersion’s TouchSense Premium solution to be embedded in Realtime’s Pacewear smart wearable products.


Mobile Marketing Watch - Immersion, Onkyo

Immersion, Onkyo Bring TouchSense Technology To High-Fidelity Audio Smartphone

Immersion, Onkyo Bring TouchSense Technology to High-Fidelity Audio Smartphone – Mobile Marketing Watch

Immersion Corp., a developer and licensor of haptic technology, announced this week that it has signed a license agreement with Onkyo Corp., a Japanese leading electronics manufacturer. Onkyo has a wide range of product solutions from luxury audio devices to its newly launched smartphone. We’re told that the agreement enables Onkyo to use Immersion TouchSense® …


Major Brands Get Hip To Haptics

Major Brands Get Hip To Haptics

Major Brands Get Hip To Haptics

A recent video ad for Arby’s showed pro golfer Andrew “Beef” Johnson on the green and pitching the ball into an Arby’s cup. The ad itself was fairly ordinary except for this: If you saw it on an Android phone, you could not only watch and hear Johnson but feel his footsteps as well.


Adcolony App Install Marketing Survey

AdColony and Immersion Team Up for Haptic ‘TouchSense’ Ads

Adcolony App Install Marketing Survey

MAW has been alerted that AdColony and Immersion Corporation will expand their partnership to offer what the firms have named “TouchSense Ads.” The ads, destined for AdColony’s mobile advertising platform, are designed with Immersion’s haptic technology, which leverage the power of touch to improve campaign performance and drive brand engagement.

“By bringing touch to ads, brands and advertisers have an advanced advertising capability to creatively tell their brand story and reach audiences with their messages,” the AdColony crew tells us.

By Michael Wiser, Mobile Advertising Watch

Read more: http://mobileadvertisingwatch.com/adcolony-immersion-team-haptic-touchsense-ads-25467


Mobile advertising with haptics significantly boosts engagement rates – Immersion TouchSense Ads are coming to Teads

Touch can significantly boost engagement and interaction with mobile adverts. That is why, Immersion Corp., the developer of touch feedback technology has partnered with Teads, the outstream video advertising firm, to distribute TouchSense Ads in Latin America and Europe.

TouchSense Ads are based on the Immersion haptic technology and let advertisers and brands create mobile video experiences which are touchable. The agreement with Teads means that TouchSense Ads can now be distributed on its mobile web advertising platform, which paves the way for clients to leverage haptics.

By Anne Freier, MobyAffliantes

Read more: http://www.mobyaffiliates.com/blog/mobile-advertising-with-haptics-significantly-boosts-engagement-rates-immersion-touchsense-ads-are-coming-to-teads/


TouchSense Force Plugin Aims to Help VR Game Devs Make Better Haptics, Faster

Founded in 1993, Immersion Corp. designs and licenses haptic technology that’s come to be used in gamepads you’re well familiar with. Now the company is developing a new haptic programming system which aims to help game developers make better haptics effects for their games, faster.

by Ben Lang, Road to VR

Read more: http://www.roadtovr.com/touchsense-force-plugin-aims-help-vr-game-devs-make-better-haptics-faster/