"Slowly but surely the user interaction layer is gaining a new dimension, primarily through vibration feedback."

- Marek Pawlowski, PMN    

Welcome to the first edition of Mobile Haptics Express, quarterly news to keep you up-to-date on the who, what, when, where, why, and how of haptics in mobile communications. Haptics has been called the “new thin” — which is another way of saying it’s a new media type that can fundamentally change the mobile user experience. We hope you find the information useful — and please contact us if you want more information.

Mark Belinsky
VP and GM, Mobility
Immersion Corporation

Why Independent Analyst Says Haptics Will Change the User Experience

PMN, host of the upcoming MEX Mobile User Experience strategy forum in London (May 27 to 28), has published a report on six savvy new trends coming out of Mobile World Congress (MWC). The report explains how haptics improves the touchscreen user experience by providing responses similar to actual hardware buttons. And we see that the other five trends could also be improved with tactile feedback. Find out how

New IDC White Paper: Driving Mobile Messaging ARPU (pdf)

Despite the phenomenal growth of mobile services over the past decade, average voice revenue per user (ARPU) is now declining. Mobile network operators turning to data services to offset voice decline will be interested a new IDC white paper that reviews:

• Characteristics common to successful premium mobile messaging services (PMM)
• Case studies describing how these services evolved and grew
• Future outlook, challenges, and opportunities for using advanced haptics in a PMM service

Read the white paper (pdf)

How to Win at Mobile Gaming

Informa Telecoms & Media says that worldwide game revenues will reach $7.2 billion by 2011, but ONLY if consumers can find games they actually want to buy. We examine Super Happy Fun Fun’s 3D Tilt-A-World, a Best Interactive Experience winner at the International Mobile Gaming Awards to find out what it takes to win at mobile gaming. Learn more

VibeTonz® Studio and Designing Haptic Effects for Touchscreens

VibeTonz Studio, a Windows-based developer tool with an intuitive graphical user interface, makes designing haptic effects for touchscreen presses easy. Still, you’ll want to follow these tried and true guidelines to achieve a quality feel for touchscreen interactions. Learn more

CONTACT US
	North America Byron Driscoll bdriscoll@immersion.com
	Europe (UK) Terence Warmbier twarmbier@immersion.com
	Europe (Finland) Matias Impivaara mimpivaara@immersion.com
	Asia Dong-Hee Seo dhseo@immersion.com

White Paper - Haptics: Improving the Mobile User Experience through Touch (pdf)

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IMMERSION CORPORATION
801 Fox Lane | San Jose, CA 95131 | T: 1 408.467.1900 | www.immersion.com