Partners
What Products Use Haptics?
Leading and up-and-coming brands use haptics to great advantage. Their products are winning awards, receiving acclaim, and delighting customers with extraordinary user experiences.
Automotive
Emphasizing function, style, and safety
Lexus RX450h
Force Feedback Enhances Driver Experience and Safety
Challenge
Elevate the automotive user experience, especially safety.
Solution – Remote Touch Haptic Controller
- Use haptics to provide intuitive and ergonomic control over a conveniently positioned display
- Let the driver feel haptic feedback when the cursor moves over different icons, like buttons
- Allow the Remote Touch control to output a bit of resistance when it’s tilted to give the driver optimum control over the cursor on a screen above
- Give Lexus designers more flexibility in positioning the navigation/audio display, such as very near to the driver’s peripheral view of the road – a clear safety advantage
Outcome – New Driver Control
- “. . . Remote Touch is as natural to the driver’s hand as a computer mouse. It can also be customized to the desired level of haptic feedback.” —Top Speed
- “. . . Remote Touch lets you set up a lot of the systems in the car. Going across the main menu makes it more like navigating a smart phone. Haptics lets you feel the navigation ‘clunk, clunk, clunk.’” —CNET Car Tech
- “I have seen the future and it is the Remote Touch interface found in the all-new Lexus RX SUV . . . With the Remote Touch controller under your fingertips returning haptic feedback, your eyes don’t need to be glued to the screen all the time.” —Motor Trend
Mercedes S-Class Rotary COMAND Controller
Challenge
- Build a multifunction control system to meet the expectations of discriminating Mercedes-Benz drivers
Solution – COMAND and Control
- Enable comfortable and intuitive“remote control” over intuitive display menus
- Use haptics in the controller so using can easily and intuitively navigate the display, to choose menus, make selections, and press down changes modes
Outcome
- “Comand is one of the more user-friendly [multifunction controllers]. Its primary advantage is the intuitive arrangement of menus on the screen that will have even new users comfortable with its operation in a matter of minutes. Comand shows you the value this kind of thing can have when done right.” —Cars.com
Advanced Control Panels from Visteon
Challenge — Build the Next Generation of Automotive Control Systems
- Build a superior multifunction control system
- Enable drivers to easily distinguish and access the controls they need
Solution – A Touchscreen that Touches Back
- Use sensing and zone logic to light only those controls needed
- Let smooth “buttons” provide unmistakable confirmation with intuitive haptic feedback


