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What Products Use Haptics?
Leading and up-and-coming brands use haptics to great advantage. Their products are winning awards, receiving acclaim, and delighting customers with extraordinary user experiences.
Consumer Electronics
Easier, more intuitive access to music and multimedia
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Samsung Cameras (TL220 / TL225)
Innovative Dual LCD Screens with Haptic Feedback
Challenge
- To deliver an unrivaled user experience
- Provide top ranked features and technologies
Solution – 3.5" Wide TouchScreen Back LCD
- the TL225's display offers haptic feedback, which uses a slight vibration of the display surface as a method of tactile confirmation when the user presses an on-screen control.
Outcome – First Digital Still Camera with Haptics
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"These cameras are the very first of their kind," said Sang Jin Park, CEO of Samsung Digital Imaging Company. "The use of digital imaging technologies has evolved and we are offering functionality and capabilities that no other digital camera manufacturer has yet addressed."
“A simple touch or hand gesture is all it takes to access the cameras’ full range of key features.” —The Gadget
Samsung P3 Media Player
Personal Media Player Enhances the Entertainment Experience
Challenge
- Further improve the personal entertainment experience
Solution – Elegant, Well-executed Upgrade to Samsung P2
- Improved haptic touchscreen interface
Outcome – CES Innovations 2009 Design and Engineering Award Honoree
- “Samsung's upgraded EmoTure interface offers haptic feedback, which means that you feel a physical sensation when you touch the screen. Every command gesture, from swiping to holding down a digital button, offers a different type of physical reaction.” —PCWorld
- “CNET's Best of CES award winner for the MP3 player category, the Samsung P3 …. P3 users also get treated to haptic feedback on the touch screen, offering a little reassuring vibration whenever a menu item is selected.” —CNET
- “The major exterior hardware upgrades are the addition of a small speaker and haptic feedback on the (capacitive) touchscreen, so it'll vibrate when you tap it. The GUI, however, is a real step up for Samsung.” —Gizmodo
“This elegant, well-executed upgrade to last year's Samsung P2 features an overhauled touch-screen interface, improved audio and video quality, a built-in speaker, and a metal enclosure that feels like a million bucks.” —CNET
Cue Acoustics Radio r1 Radio
Tactile Tuning Adds to Best-in-class Tabletop Radio
Challenge
- Create a best-in-class table radio
- Add features that make it easy to scan songs and stations
Solution – Immersion intuitive haptic rotary software
- Provides a haptic response that intuitively communicates station signal strength through the tuner knob
- In iPod mode, gives users feel touch feedback as they roll over menu choices for artist, album, and genre
- Tell users when they’ve reached the end of a menu by using haptics to stop the dial from turning further
Outcome – Critical Acclaim
- “One feature I really like is the tactile feedback. It’s very intuitive.” —Shiny Shiny at CES 2008
- Recipient of Electronic House Magazine's 2008 Product of the Year Award: "The editors at Electronic House magazine were particularly impressed with the level of detail that went into the industrial design of the Cue Radio Model r1 — right down to the tactile response from the CueTouch dial when changing channels." —Electronic House magazine
- "The pick of the litter" —CNN
- "A much more stylish and practical choice." —Switched.com
Cue Radio r1 radio
“One feature I really like is the tactile feedback. It’s very intuitive.”— Shiny Shiny at CES 2008