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Posted in Advertising, Company Update, Corporate, Product

We’re Bringing Haptics to HTML Mobile Video Ads

Increase your mobile ad effectiveness with haptics. Immersion is making it easier than ever for advertisers to incorporate haptic effects into mobile advertisements on Android devices. Our Haptic Ad Service is the first, all-in-one solution offering advertisers the ability to add touch effects to HTML mobile video ads. Feel the Action. Requires a Chrome browser on an… Read more »


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Posted in Company Update, Corporate, Gaming/VR, Product Update

Meet Immersions new, all-in-one SDK for mobile haptics

Now it’s easy for Android developers to add haptic effects to mobile games and app content using Immersion’s new TouchSense SDK for Mobile Apps. This new SDK unifies the functionalities of Immersion’s current TouchSense SDK solutions for Mobile Games and Mobile Video, to create a singular SDK that incorporates both  into one, easy-to-use solution. We… Read more »


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Posted in Advertising, Case Studies, Company Update, Corporate

Immersion Haptic Ads Goes to the OMMA and The Drum Awards

Peugeot 308 GTi, Feel the Drive and Stoli: The Vodka, the mobile video campaign you can feel are named finalists for two awards this fall, OMMA and The Drum Digital Trading Award Immersion’s TouchSense Technology is changing the way brands engage their audiences on mobile devices, and now, Immersion’s innovative use of haptic technology is… Read more »


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Posted in Advertising, Corporate, Innovation, Product

Using touch, or haptics, in mobile content offers viewers the immersive experience that brands crave to deliver to consumers.

And campaign metrics show that after experiencing video ads enhanced by Immersion’s TouchSense® haptic technology, consumers are excited and want more. Immersion works with advertisers and ad networks to deliver impactful, tactile experiences that their customers can feel.  And their results are impressive. Ads with haptics Carry strong message pull through Improve recall by emphasizing… Read more »


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Posted in Advertising, Case Studies, Company Update, Corporate

Congratulations to Peugeot, OMD UK, and Opera MediaWorks for winning the Drum MOMA Award for [Best Use of Technology].

This award-winning campaign was powered by Immersion‘s TouchSense Technology, which helps advertisers deliver mobile content their customers can feel,  connecting with them at a deeper level. We work directly with content creators to deliver tactile (haptic) experiences that extend their brand and strengthen their ad performance. Ads with haptics Carry strong message pull through Improve recall… Read more »


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Posted in Advertising, Case Studies, Company Update, Corporate

First–ever tactile animated stickers give Club América fans an experience they can feel.

Feel the action as your favorite soccer player kicks a goal or steals the ball – and share it with your friends. Thumbkandi’s mobile messaging app, enhanced with Immersion’s TouchSense technology, lets you personally engage in Club América soccer matches. This special collection of animated emoji and video stickers gives you action at your fingertips… Read more »


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Posted in Customer Spotlights, Gaming/VR

It’s Raining Haptics

Immersion brought in the fall season with a number of big announcements on haptics. Acer, Gameloft, Stoli, Opera, Bandai Namco and Google Play all were a part of a big fall rush for haptics, signaling the growing interest in the adoption of the technology across the ecosystem. First up, Immersion announced its collaboration with Acer and Gameloft on the… Read more »


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Posted in Customer Spotlights, Gaming/VR

Google Games You Can Feel

Tactile effects intensifying the action and creates a more immersive experiences for gamers. Feel your character run and jump over cliffs, attack monsters, and munching on fruits. Tactile effects add a new dimension to the overall experience.  Video, sound, and touch complement each other, augmenting the experience beyond the single effect. Tapping into users’ sense of touch, Immersion… Read more »


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Posted in Corporate, Immersive Entertainment

3 Billion Devices have Touch

In the month of June, Immersion celebrated a big milestone. The company announced that 3 billion digital devices have launched using Immersion’s haptic technology. With the world now paying attention to haptics and the world of touch, expectations are high. Haptic technology is poised to change how we interact with the digital world around us,… Read more »