For many in the brand and agency worlds, there’s still a big leap between the trendy vernacular of emerging technologies such as Augmented and Virtual Reality and the day-to-day integration of these elements into brand strategy and execution. Still perceived as nascent, AR, in particular, is just now hitting the fast track with some of… Read more »
“It was like synchronized swimming for fruit.” Brightly colored fruit bounced against a stark black background, timed to a peppy tempo. Every beat was a chance for haptic design to bring people closer to the produce. The goal? To sell M&S Foods, a UK-based grocery store. People don’t usually think of food as having much… Read more »
The purr of an engine. The sway in a turn. The skid of steel-belted tires across wet asphalt. Haptics put users in the driver’s seat in ways that video and audio alone can’t — and the results are exciting. “Most auto ads are very visually appealing with beautiful graphics and effects, most of which can… Read more »
People love entertainment. But their tastes vary, giving movie trailer designers a wide variety of experiences to create. From dramas to fantasies to comedies, tastes and genres are as diverse as audiences themselves. Yet there is a consistent theme throughout all movie trailers. They all tell stories. Trailers must set expectations and excite people about… Read more »
What does finance feel like? Kayla Buchanan of Immersion has an idea. She recently worked on haptic-enhanced ads for Capital One and Android Pay, which took different approaches to conveying their messages. One was visually rich; the other, not so much — until haptic design made it shine. Visually dynamic financial ads are rare, which… Read more »
With a large percentage of consumer web traffic now attributable to mobile devices, this milestone year-over-year growth also signals changing times for mobile advertisers. As new standards and best practices take shape, there is greater emphasis on brands and technology providers to establish – and uphold — a commitment to enhancing the user experience. Tourtel… Read more »
We know haptics can positively affect how consumers feel about a brand. We know how haptics can enhance the emotional impact of a brand’s story. We have the data, conducted the studies and pounded the pavement. Now, we are thrilled that the Ad industry knows it, too. The Drum, Europe’s largest media and marketing website,… Read more »
With mobile commanding a greater slice of advertising budgets, along with higher expectations for return on investment and a broad scope of performance KPIs, the focus is no longer on mobile adoption, with an estimated 95 percent of Americans now owning a cell phone and spending upwards of five hours per day on their devices…. Read more »
Last month I had the pleasure of speaking at the Digital Hollywood AR/VR Experience conference, an event focused on the convergence of the entertainment and technology industries. Our panel “360 Video and VR/AR – Content and Advertising – A Cross Platform Experience” discussed the current state of virtual reality and the common challenges of bringing… Read more »
TouchSense Ads make you happy & excited. Touch in mobile advertisements is proving to be a powerful way to engage and connect with consumers. In a study released by IPG Media Labs, MAGNA and Immersion Corporation, TouchSense Ads, ads you can feel, increase users’ sense of connection with brands and elicit strong emotional responses. Compared to… Read more »