Using touch, or haptics, in mobile content offers viewers the immersive experience that brands crave to deliver to consumers.

And campaign metrics show that after experiencing video ads enhanced by Immersion’s TouchSense® haptic technology, consumers are excited and want more. Immersion works with advertisers and ad networks to deliver impactful, tactile experiences that their customers can feel.  And their results are impressive. Ads with haptics Carry strong message pull through Improve recall by emphasizing… Read more »

Reaching the always-on, app-centric millennial audience

Engagement is key, and technological advancements in smartphones, including haptics, voice recognition and camera phones, have revolutionized the way in which millennials engage with their devices. – Jason Patton, vice president and general manager or content and media business at Immersion in How to reach the always-on, app-centric millennial audience, Mobile Marketer In an article last… Read more »

Mobile Video Advertising with Tactile Effects

Immersion and Opera Mediaworks launch mobile video advertising with tactile effects. Opera Mediaworks and Immersion launches touch-enabled mobile advertising on Opera Mediaworks’ ad platform.  In partnership with Stoli® Vodka and Horizon Media, the first ad creative to launch with this capability is “Stoli: THE Vodka” campaign – an animation with a woman shaking a Stoli… Read more »