The Future of Haptics

In the last 25 years, we’ve seen many changes in the field of haptics. In its early days, haptics was, for the most part, an academic thought that few labs entertained, and few companies were bold enough to try to commercialize. The killer haptic application still unknown, and the journey was extremely uncertain because of… Read more »

Why ‘Engage, Don’t Enrage’ is a Key Tenet for Better User Engagement

With a large percentage of consumer web traffic now attributable to mobile devices, this milestone year-over-year growth also signals changing times for mobile advertisers. As new standards and best practices take shape, there is greater emphasis on brands and technology providers to establish – and uphold — a commitment to enhancing the user experience. Tourtel… Read more »