Category Archives: Designing Haptics

October 5, 2019

In the digital world, what is the feeling of “softness”

By David Birnbaum, Head of Design Strategy and Outreach Researchers from UC San Diego recently published findings on simulating softness by first calculating how soft or hard a material will feel based on material thickness, stiffness, and surface properties. The…
October 25, 2017

Haptic Design Brings Out the Quality of Food

“It was like synchronized swimming for fruit.” Brightly colored fruit bounced against a stark black background, timed to a peppy tempo. Every beat was a chance for haptic design to bring people closer to the produce. The goal? To sell M&S Foods, a UK-based grocery store.…
October 23, 2017

Designing Haptics For Automotive Ads

The purr of an engine. The sway in a turn. The skid of steel-belted tires across wet asphalt. Haptics put users in the driver’s seat in ways that video and audio alone can’t — and the results are exciting. “Most auto ads are very visually appealing with beautiful graphics…
October 23, 2017

Haptics Keeps An Audience Entertained

People love entertainment. But their tastes vary, giving movie trailer designers a wide variety of experiences to create. From dramas to fantasies to comedies, tastes and genres are as diverse as audiences themselves. Yet there is a consistent theme throughout all movie trailers.…
October 23, 2017

Making Finance Memorable

What does finance feel like? Kayla Buchanan of Immersion has an idea. She recently worked on haptic-enhanced ads for Capital One and Android Pay, which took different approaches to conveying their messages. One was visually rich; the other, not so much — until haptic design…
July 31, 2015

Adding Meaning to Mobile Experiences With Haptics

We live in an age where screens are commonplace; our cars, our watches and even our grocery store checkouts have screens. But as humans, our basic nature still makes us crave physical experiences that digital interactions often don’t provide. In the past couple of months,…