We’re Bringing Haptics to HTML Mobile Video Ads

Increase your mobile ad effectiveness with haptics. Immersion is making it easier than ever for advertisers to incorporate haptic effects into mobile advertisements on Android devices. Our Haptic Ad Service is the first, all-in-one solution offering advertisers the ability to add touch effects to HTML mobile video ads. Feel the Action. Requires a Chrome browser on an… Read more »

It’s Raining Haptics

Immersion brought in the fall season with a number of big announcements on haptics. Acer, Gameloft, Stoli, Opera, Bandai Namco and Google Play all were a part of a big fall rush for haptics, signaling the growing interest in the adoption of the technology across the ecosystem. First up, Immersion announced its collaboration with Acer and Gameloft on the… Read more »

Google Games You Can Feel

Tactile effects intensifying the action and creates a more immersive experiences for gamers. Feel your character run and jump over cliffs, attack monsters, and munching on fruits. Tactile effects add a new dimension to the overall experience.  Video, sound, and touch complement each other, augmenting the experience beyond the single effect. Tapping into users’ sense of touch, Immersion… Read more »

Game Trends that are Rocking Our World

Have you played a game on your watch? Have you strapped on a virtual reality headset? Have you had more fun watching someone play a game than playing it yourself? If you’ve answered “yes” to any of these questions, you have experienced some of the new trends rippling across the gaming industry. First, with the… Read more »

Engaging Updates: Teaching an Old Game New Tricks

The act of creating a mobile game can be lengthy, tedious and emotionally draining, but the pride that a developer has in their game is beyond gratifying; until users of the game want more. Since the inception of video games, players have craved more from a game the second credits start rolling. In today’s wildly… Read more »

Engagement and Retention – The holy grail of Mobile Gaming

With hundreds of new mobile gaming application launched on a monthly basis, mobile game developers are hungry for any insight that will put them over the competition. Nick Thomas, senior director and head of mobile gaming at Immersion recently wrote a contributed article for GameSauce on the “Engagement and Retention equation: Left Brain + Right… Read more »

Developer Spotlight: Concrete Software

Immersion has received much fanfare with the recent launch of TouchSense Engage for mobile games and the unveiling of a new category of games, Games You Can Feel, featuring haptic technology. Our mobile games evangelist, Bob Heubel, recently sat down with Keith Pichelman, CEO of Concrete Software to talk to him about his game, PBA(r)… Read more »

Introducing Games You Can Feel

The world of gaming is changing, Immersion is leading the charge. In collaboration with Google, we’ve launched a new category of mobile games – Games You Can Feel, spotlighted this week in the games section on Google Play. The games feature TouchSense® Engage, Immersion’s haptic technology for making mobile games rumble, shake, pop, and zap… Read more »