Category Archives: Immersive Entertainment

October 23, 2019

Haptics in Gaming: Coming of Age

By Chris Ullrich, CTO at Immersion
When I started my career in haptics over 20 years ago, I worked mostly on military and industrial virtual reality systems with high quality (and expensive) haptic feedback. When Sony put haptics in the DualShock…
October 6, 2015

The Fine Art of Tactile Design

How do you describe a feeling? Not the mood you are in, but the physical sensation of what you touch? This is the challenging question asked when designing tactile effects for video. For creatives not used to working in a tactile medium, it can be somewhat intimidating. An audio…
October 6, 2015

LeTV Tactile Trailers Hit the Mark

Earlier this year, LeTV, one of the top video apps in China, became the first to introduce haptics in movie trailer advertising to Chinese viewers. With the help of Immersion, LeTV launched a new “4D” channel in their Android LeTV app in June, featuring three haptic movie…
September 2, 2015

Immersive Experiences: Magic and Illusions

Something that is immersive stimulates multiple senses—not just sight and sound – in order to facilitate an illusion of or beyond reality. Truly immersive experiences are meant to fully capture and engage individuals in the creator’s intended world.
In recent years,…
July 31, 2015

3 Billion Devices have Touch

In the month of June, Immersion celebrated a big milestone. The company announced that 3 billion digital devices have launched using Immersion’s haptic technology. With the world now paying attention to haptics and the world of touch, expectations are high. Haptic…
May 18, 2015

Balancing the Mobile Experience of Movies with Haptics

The shift towards mobile is here. There is no denying that in the past 10 years the viewing habits of the consumer have trended towards consumption via smaller, more mobile devices. This poses a conundrum for directors who aim to craft their stories for a theatrical experience.…
February 26, 2015

The story with China: The surge in tactile user experiences

When it comes to China – the competition is hot. Hotter yet is China’s ability to quickly adopt new technology and shake up consumer expectations. Immersion is experiencing this first-hand. There is an urgency from China businesses to be the first to do the next best thing.…
February 26, 2015

The DRAMATIC rise in Video Content

Earlier this year, Tim Peterson from AdAge covered the rise in video content posted on Facebook. The statistic is pretty eye opening – “People around the world are posting 75% more videos to Facebook than they did a year ago.” What does this mean for the video industry as…
January 16, 2015

Immersion’s TouchSense Engage Blows Away Mobile Viewers

If you haven’t heard by now, the first ever haptically-enabled trailer debuted last September. The season four trailer of Showtime’s Emmy and Golden Globe-winning hit series, Homeland, was the first to leverage Immersion’s TouchSense Engage technology to give viewers…