Category Archives: Innovation

April 21, 2015

The Next User Platform – Wearables

Pre-orders are in and the Apple Watch will be arriving in consumers’ hands any day now. Although everyone is still making predictions on if, when and how many consumers will adopt Apple Watch, it is safe to say that the wearables revolution is already here. It makes sense…
February 26, 2015

The story with China: The surge in tactile user experiences

When it comes to China – the competition is hot. Hotter yet is China’s ability to quickly adopt new technology and shake up consumer expectations. Immersion is experiencing this first-hand. There is an urgency from China businesses to be the first to do the next best thing.…