Category Archives: Insights

October 5, 2019

In the digital world, what is the feeling of “softness”

By David Birnbaum, Head of Design Strategy and Outreach Researchers from UC San Diego recently published findings on simulating softness by first calculating how soft or hard a material will feel based on material thickness, stiffness, and surface properties. The…
June 26, 2017

Bringing Augmented and Virtual Reality to the Mainstream

Last month I had the pleasure of speaking at the Digital Hollywood AR/VR Experience conference, an event focused on the convergence of the entertainment and technology industries. Our panel “360 Video and VR/AR – Content and Advertising – A Cross Platform Experience”…
November 19, 2015

Reaching the always-on, app-centric millennial audience

Engagement is key, and technological advancements in smartphones, including haptics, voice recognition and camera phones, have revolutionized the way in which millennials engage with their devices.
– Jason Patton, vice president and general manager or content…