Making New Things Possible Through Haptics Discovery

The Immersion Research and Development Group is at the heart of haptic innovation. Their discoveries drive breakthrough product experiences and make new things possible in all areas of haptics development – from gaming, advertising, mobile and beyond. We sat down with Immersion’s Director of Research Manuel Cruz to talk about the team behind the technology… Read more »

A Year in Review

2015 has been a great year for the Immersion team. This year we’re celebrating tremendous progress and great wins for haptics.  The wave of adoption is growing.  For users this means more movie and show trailers with the advance experience of haptics, more devices with tactile features, more games with the excitement of tactile effects… Read more »

Immersive Experiences: Magic and Illusions

Something that is immersive stimulates multiple senses—not just sight and sound – in order to facilitate an illusion of or beyond reality. Truly immersive experiences are meant to fully capture and engage individuals in the creator’s intended world. In recent years, “immersive experience” has largely been used to market fanciful technologies like 3D renderings or… Read more »

Game Trends that are Rocking Our World

Have you played a game on your watch? Have you strapped on a virtual reality headset? Have you had more fun watching someone play a game than playing it yourself? If you’ve answered “yes” to any of these questions, you have experienced some of the new trends rippling across the gaming industry. First, with the… Read more »

The Next User Platform – Wearables

Pre-orders are in and the Apple Watch will be arriving in consumers’ hands any day now. Although everyone is still making predictions on if, when and how many consumers will adopt Apple Watch, it is safe to say that the wearables revolution is already here. It makes sense that the watch is the next big… Read more »

Role of Haptics in Virtual Reality

As anyone can guess, virtual reality was undoubtedly the hot button topic of this year’s GDC. Even though the industry is still in its infancy stage, it is predicted to be a $150B market by 2020. One significant note of difference with years past was there was a new tone and pace of excitement about… Read more »

Haptics was Big in 2014. Here’s to a Even Bigger 2015!

Haptics started off 2014 strong, as one of JWT Intelligence 100 Things to Watch in 2014. And that was just the beginning – during the remainder of the year the haptic development just kept coming. There were haptic-enabled bicycles, shoes, rings, and space robots…yes, space robots. Haptic innovations was grabbed the attention of innovators and… Read more »