How do you describe a feeling? Not the mood you are in, but the physical sensation of what you touch? This is the challenging question asked when designing tactile effects for video. For creatives not used to working in a tactile medium, it can be somewhat intimidating. An audio designer understands the intricacies of a… Read more »
Earlier this year, LeTV, one of the top video apps in China, became the first to introduce haptics in movie trailer advertising to Chinese viewers. With the help of Immersion, LeTV launched a new “4D” channel in their Android LeTV app in June, featuring three haptic movie trailers: Expendables 3,” “Spectre” starring Daniel Craig as… Read more »
Something that is immersive stimulates multiple senses—not just sight and sound – in order to facilitate an illusion of or beyond reality. Truly immersive experiences are meant to fully capture and engage individuals in the creator’s intended world. In recent years, “immersive experience” has largely been used to market fanciful technologies like 3D renderings or… Read more »
In the month of June, Immersion celebrated a big milestone. The company announced that 3 billion digital devices have launched using Immersion’s haptic technology. With the world now paying attention to haptics and the world of touch, expectations are high. Haptic technology is poised to change how we interact with the digital world around us,… Read more »
The shift towards mobile is here. There is no denying that in the past 10 years the viewing habits of the consumer have trended towards consumption via smaller, more mobile devices. This poses a conundrum for directors who aim to craft their stories for a theatrical experience. How does a director who stages scenes for… Read more »
Virtual Reality, Haptics and 3D Printing 2015 is shaping up to be an important year for a few technologies that have been around for a long time. Perhaps even more exciting are the new experiences that we can start to imagine when they converge and hit the mainstream. Virtual reality, haptics, and 3D printing are… Read more »
When it comes to China – the competition is hot. Hotter yet is China’s ability to quickly adopt new technology and shake up consumer expectations. Immersion is experiencing this first-hand. There is an urgency from China businesses to be the first to do the next best thing. In China, the content market is driving growth,… Read more »
Earlier this year, Tim Peterson from AdAge covered the rise in video content posted on Facebook. The statistic is pretty eye opening – “People around the world are posting 75% more videos to Facebook than they did a year ago.” What does this mean for the video industry as a whole? The good news is… Read more »
If you haven’t heard by now, the first ever haptically-enabled trailer debuted last September. The season four trailer of Showtime’s Emmy and Golden Globe-winning hit series, Homeland, was the first to leverage Immersion’s TouchSense Engage technology to give viewers a hands-on feel for the suspense, excitement and drama that they could expect from Homeland this… Read more »
For those of us in the content business, the big draw at this year’s International Consumer Electronics Show was the intense focus on immersive entertainment and technology. (CES highlights the focus on Immersive Entertainment from gaming and other entertainment companies on the show floor.) When you think immersive anything, haptics has to be a part… Read more »