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The Human Brain: New Study Shows Haptic Exposure Generates Positive Emotion

The human brain is constantly processing a wide variety of ongoing feedback from the world around it and then determining higher-priority experiences based on that feedback to gain a better understanding of any given real-world situation. Understanding the enigma of how the brain experiences visual, auditory, and tactile exposure can add significant wisdom and advantages... October 10, 2018

The Future of Haptics

In the last 25 years, we’ve seen many changes in the field of haptics. In its early days, haptics was, for the most part, an academic thought that few labs entertained, and few companies were bold enough to try to commercialize. The killer haptic application still unknown, and the journey was extremely uncertain because of... Read more »...

June 12, 2018

Manuel Cruz - Rsearch & Development - Immersion

Making New Things Possible Through Haptics Discovery

The Immersion Research and Development Group is at the heart of haptic innovation. Their discoveries drive breakthrough product experiences and make new things possible in all areas of haptics development – from gaming, advertising, mobile and beyond. We sat down with Immersion’s Director of Research Manuel Cruz to talk about the team behind the technology... December 15, 2017

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Press Releases



  Songdo, South Korea – Immersion is sponsoring this year’s biennial AsiaHaptics with representatives attending the show during November 16 – 17, 2018. Schedule a meeting to discuss haptics with our representatives at the show.    

November 16-17, 2018

Infinity Film Festival

Beverly Hills, CA – Come visit Immersion’s exhibit at the Infinity Film Festival to explore the haptic space on November 1st and 2nd in The Paley Center for Media in Beverly Hills.  The Infinity Film Festival brings together Silicon Valley and Hollywood to discuss immersive technology and entertainment. Immersion’s David Birnbaum will join Michel Paquette… Read more »

November 1 - 4, 2018

XD Immersive

San Francisco, CA – Immersion will exhibit “Project ARt” at XD Immersive, the premier international conference dedicated to immersive experience design. During the event, David Birnbaum, Director of User Experience Design, will present on “Tools and Methods for Designing Immersive Touch Interfaces.” Learn about the theory of tactile user interface design, as well as the… Read more »

October 25 - 26, 2018

Digital Hollywood

Santa Monica, CA – Join David Birnbaum, Design Director at Immersion and speakers from Omelet, 3D Paint/FX, Advrtas, Hot Bit VR, and Hourglass Technologies on a panel to discuss The Immersive Experience as Image Maker. Moderated by Cynthia Lieberman from LieberComm. Thursday, October 18, 2018 11:30 AM – 12:30 PM – Immersive Hollywood: VR – AR… Read more »

October 16 - 18, 2018

Augmented World Expo

Santa Clara, CA – Immersion presents Project ARt at the Augmented World Expo 2018. Project ARt shows the future of digital reality with AR and haptics in a demo that lets you play and experience the fun of creating digital art.

May 30 - June 1, 2018