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Manuel Cruz - Rsearch & Development - Immersion

Making New Things Possible Through Haptics Discovery

The Immersion Research and Development Group is at the heart of haptic innovation. Their discoveries drive breakthrough product experiences and make new things possible in all areas of haptics development – from gaming, advertising, mobile and beyond. We sat down with Immersion’s Director of Research Manuel Cruz to talk about the team behind the technology... November 1, 2017

Haptics For Consumer Goods

Consumer Goods Come to Life with Haptics

You’d think that a flying shoe would get plenty of attention. But making the impossible possible is commonplace in ads today, where special effects make even airborne footwear seem pedestrian. Enter haptics. Done well, haptic design can turn regular ads into something tangibly more interesting. The tricky part is knowing how to design well, as... Read more &ra...

October 26, 2017

Haptic Design For Food

Haptic Design Brings Out the Quality of Food

“It was like synchronized swimming for fruit.” Brightly colored fruit bounced against a stark black background, timed to a peppy tempo. Every beat was a chance for haptic design to bring people closer to the produce. The goal? To sell M&S Foods, a UK-based grocery store. People don’t usually think of food as having much... Read more »...

October 25, 2017

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Press Releases



Smart Haptics 2017

San Diego, CA – Smart Haptics 2017 is the first industry-driven conference bringing together multiple industries to explore where the haptics industry is headed. Join us at this important event and hear David Birnbaum discuss, “How Sensory Advertising and New Technologies Like VR, 360 video, and Haptics can Make Stories Come to Life.”

December 6 - 7, 2017

Festival of Media LATAM

Turnberry Isle, Miami, FL — Festival of Media LatAm welcomes influential media minds for three days of awards, conference sessions, and networking. This event is looking to solve, inspire, and educate the key issues affecting todays advertisers. More than 1,200 delegates including global agency CEOs and 200 of the world’s biggest brands will debate trends and… Read more »

October 29 - 31, 2017

Adobe MAX 2017

  Las Vegas, Nevada — Adobe MAX is the largest and fastest growing creative conference where over 11,000 creative professionals come together to learn in 300 educational sessions under 5 tracks. Immersion creates digital experiences with touch – connecting brands to audiences with real, engaging and memorable experiences, right in the palm of their hands…. Read more »

October 18 - 20, 2017

Unity Unite Austin

Austin, TX — Unity Unite is an annual developer conference for Unity–the market leading platform for creating video games, simulations and other interactive 3D, 2D and VR/AR content. Over, 1,700 artists, developers, educators, filmmakers, and researchers will be in attendance. This event offers three days of learning and networking; including advanced hands-on class tutorials, and technical… Read more »

October 3 - 7, 2017

VRDC Fall 2017

San Francisco, California — Presented by the organizers of the Game Developers Conference (GDC), VRDC brings together over 1,000 creators of immersive virtual, augmented, and mixed reality experiences of all kind, to share best practices and demo new technologies. The conference taps expertise from game, entertainment, and tech fields to deliver exciting new developments in… Read more »

September 21 - 22, 2017