{"id":4095,"date":"2016-04-30T23:06:33","date_gmt":"2016-04-30T23:06:33","guid":{"rendered":"https:\/\/www.immersion.com\/?post_type=news&p=4095"},"modified":"2016-04-30T23:06:33","modified_gmt":"2016-04-30T23:06:33","slug":"digital-economy-necessitates-thorough-filtering-agencies","status":"publish","type":"news","link":"https:\/\/www.immersion.com\/ja\/news\/digital-economy-necessitates-thorough-filtering-agencies\/","title":{"rendered":"Digital economy necessitates thorough filtering of agencies"},"content":{"rendered":"

Luxury Daily<\/a><\/p>\n

By Forrest Cardamenis<\/a><\/span><\/p>\n

The advancement of the digital economy and accompanying introduction of new channels into the marketing mix has segmented marketing agencies along two axes, according to a new report from L2.<\/p>\n

\n
\n
\n
\n
\n

While any consumer can tell you how much the Internet has changed the face of retail, the changes behind the scenes have been just as dramatic. In today\u2019s digital economy, brands need to carefully weigh the specialty and reach of each agency before selecting a partner, as those that craft great omnichannel marketing campaigns do not necessarily have prowess across markets or in traditional media, and vice versa.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

Read more at:\u00a0https:\/\/www.luxurydaily.com\/digital-economy-necessitates-thorough-filtering-of-agencies-l2\/<\/a><\/p>\n","protected":false},"featured_media":0,"template":"","class_list":["post-4095","news","type-news","status-publish","hentry"],"translation":{"provider":"WPGlobus","version":"3.0.0","language":"ja","enabled_languages":["en","ja","zh"],"languages":{"en":{"title":true,"content":true,"excerpt":false},"ja":{"title":false,"content":false,"excerpt":false},"zh":{"title":false,"content":false,"excerpt":false}}},"acf":[],"yoast_head":"\nDigital economy necessitates thorough filtering of agencies - \u30a4\u30de\u30fc\u30b8\u30e7\u30f3<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.immersion.com\/news\/digital-economy-necessitates-thorough-filtering-agencies\/\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digital economy necessitates thorough filtering of agencies - \u30a4\u30de\u30fc\u30b8\u30e7\u30f3\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.immersion.com\/news\/digital-economy-necessitates-thorough-filtering-agencies\/\" \/>\n<meta property=\"og:site_name\" content=\"\u30a4\u30de\u30fc\u30b8\u30e7\u30f3\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.immersion.com\/news\/digital-economy-necessitates-thorough-filtering-agencies\/\",\"url\":\"https:\/\/www.immersion.com\/news\/digital-economy-necessitates-thorough-filtering-agencies\/\",\"name\":\"Digital economy necessitates thorough filtering of agencies - \u30a4\u30de\u30fc\u30b8\u30e7\u30f3\",\"isPartOf\":{\"@id\":\"https:\/\/www.immersion.com\/#website\"},\"datePublished\":\"2016-04-30T23:06:33+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.immersion.com\/news\/digital-economy-necessitates-thorough-filtering-agencies\/#breadcrumb\"},\"inLanguage\":\"ja\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.immersion.com\/news\/digital-economy-necessitates-thorough-filtering-agencies\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.immersion.com\/news\/digital-economy-necessitates-thorough-filtering-agencies\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.immersion.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"News\",\"item\":\"https:\/\/www.immersion.com\/news\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Digital economy necessitates thorough filtering of agencies\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.immersion.com\/#website\",\"url\":\"https:\/\/www.immersion.com\/\",\"name\":\"\u30a4\u30de\u30fc\u30b8\u30e7\u30f3\",\"description\":\"Experts in haptic technology building touch experiences in the digital world\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.immersion.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ja\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Digital economy necessitates thorough filtering of agencies - \u30a4\u30de\u30fc\u30b8\u30e7\u30f3","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.immersion.com\/news\/digital-economy-necessitates-thorough-filtering-agencies\/","og_locale":"ja_JP","og_type":"article","og_title":"Digital economy necessitates thorough filtering of agencies - \u30a4\u30de\u30fc\u30b8\u30e7\u30f3","og_url":"https:\/\/www.immersion.com\/news\/digital-economy-necessitates-thorough-filtering-agencies\/","og_site_name":"\u30a4\u30de\u30fc\u30b8\u30e7\u30f3","twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.immersion.com\/news\/digital-economy-necessitates-thorough-filtering-agencies\/","url":"https:\/\/www.immersion.com\/news\/digital-economy-necessitates-thorough-filtering-agencies\/","name":"Digital economy necessitates thorough filtering of agencies - \u30a4\u30de\u30fc\u30b8\u30e7\u30f3","isPartOf":{"@id":"https:\/\/www.immersion.com\/#website"},"datePublished":"2016-04-30T23:06:33+00:00","breadcrumb":{"@id":"https:\/\/www.immersion.com\/news\/digital-economy-necessitates-thorough-filtering-agencies\/#breadcrumb"},"inLanguage":"ja","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.immersion.com\/news\/digital-economy-necessitates-thorough-filtering-agencies\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.immersion.com\/news\/digital-economy-necessitates-thorough-filtering-agencies\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.immersion.com\/"},{"@type":"ListItem","position":2,"name":"News","item":"https:\/\/www.immersion.com\/news\/"},{"@type":"ListItem","position":3,"name":"Digital economy necessitates thorough filtering of agencies"}]},{"@type":"WebSite","@id":"https:\/\/www.immersion.com\/#website","url":"https:\/\/www.immersion.com\/","name":"\u30a4\u30de\u30fc\u30b8\u30e7\u30f3","description":"Experts in haptic technology building touch experiences in the digital world","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.immersion.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ja"}]}},"_links":{"self":[{"href":"https:\/\/www.immersion.com\/ja\/wp-json\/wp\/v2\/news\/4095","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.immersion.com\/ja\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/www.immersion.com\/ja\/wp-json\/wp\/v2\/types\/news"}],"wp:attachment":[{"href":"https:\/\/www.immersion.com\/ja\/wp-json\/wp\/v2\/media?parent=4095"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}