{"id":2732,"date":"2015-11-19T06:19:32","date_gmt":"2015-11-19T06:19:32","guid":{"rendered":"https:\/\/www.immersion.com\/?p=2732"},"modified":"2015-11-19T06:19:32","modified_gmt":"2015-11-19T06:19:32","slug":"reaching-the-always-on-app-centric-millennial-audience","status":"publish","type":"post","link":"https:\/\/www.immersion.com\/ja\/reaching-the-always-on-app-centric-millennial-audience\/","title":{"rendered":"Reaching the always-on, app-centric millennial audience"},"content":{"rendered":"

Engagement is key, and technological advancements in smartphones, including haptics, voice recognition and camera phones, have revolutionized the way in which millennials engage with their devices.<\/p><\/blockquote>\n

– Jason Patton, vice president and general manager or content and media business at Immersion in\u00a0How to reach the always-on, app-centric millennial audience<\/a>, Mobile Marketer<\/p>\n

In an article last month in Mobile Marketer, Jason Patton challenged marketers to get in the minds of\u00a0the millennial generation by using Snapchat or WeChat as their sole means of communication for a month. \u00a0Millennials are proving to be a very unique generation with a distinctive behavior. \u00a0Understanding how to reach them, not only unlocks a rich audience for marketers, it creates an opportunity to rethink the media mix and the technologies that enables more innovation and creativity in advertising.<\/p>\n

Read Jason’s full article\u00a0here<\/a>\u00a0to learn more about reaching the always-on, app-centric millennial audience.<\/p>\n","protected":false},"excerpt":{"rendered":"

Engagement is key, and technological advancements in smartphones, including haptics, voice recognition and camera phones, have revolutionized the way in which millennials engage with their devices. – Jason Patton, vice president and general manager or content and media business at Immersion in\u00a0How to reach the always-on, app-centric millennial audience, Mobile Marketer In an article last […]<\/p>\n","protected":false},"author":4,"featured_media":2248,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2732","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"translation":{"provider":"WPGlobus","version":"3.0.2","language":"ja","enabled_languages":["en","ja","zh"],"languages":{"en":{"title":true,"content":true,"excerpt":false},"ja":{"title":false,"content":false,"excerpt":false},"zh":{"title":false,"content":false,"excerpt":false}}},"acf":[],"yoast_head":"\nReaching the always-on, app-centric millennial audience - 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