{"id":3943,"date":"2015-10-29T05:30:37","date_gmt":"2015-10-29T05:30:37","guid":{"rendered":"https:\/\/www.immersion.com\/?p=2357"},"modified":"2020-04-24T01:54:13","modified_gmt":"2020-04-24T01:54:13","slug":"mobile-video-advertising-with-opera-and-immersion","status":"publish","type":"post","link":"https:\/\/www.immersion.com\/ja\/mobile-video-advertising-with-opera-and-immersion\/","title":{"rendered":"Mobile Video Advertising with Tactile Effects"},"content":{"rendered":"<p>Immersion and Opera Mediaworks launch mobile video advertising with tactile effects.<\/p>\n<div style=\"width: 640px;\" class=\"wp-video\"><!--[if lt IE 9]><script>document.createElement('video');<\/script><![endif]-->\n<video class=\"wp-video-shortcode\" id=\"video-3943-1\" width=\"640\" height=\"361\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/www.immersion.com\/wp-content\/uploads\/2015\/10\/2015-Immersion-Promo-for-Ads_v3-Desktop1.m4v?_=1\" \/><a href=\"https:\/\/www.immersion.com\/wp-content\/uploads\/2015\/10\/2015-Immersion-Promo-for-Ads_v3-Desktop1.m4v\">https:\/\/www.immersion.com\/wp-content\/uploads\/2015\/10\/2015-Immersion-Promo-for-Ads_v3-Desktop1.m4v<\/a><\/video><\/div>\n<p>Opera Mediaworks and Immersion launches touch-enabled mobile advertising on Opera Mediaworks&#8217; ad platform.\u00a0 In partnership with <a href=\"http:\/\/stoli.com\/#about-stoli\">Stoli<span style=\"color: #0066cc;\">\u00ae<\/span> Vodka<\/a> and <a href=\"http:\/\/www.horizonmedia.com\/business_is_personal\">Horizon Media<\/a>, the first ad creative to launch with this capability is &#8220;Stoli: THE Vodka&#8221; campaign &#8211; an animation with a woman shaking a Stoli vodka martini.<\/p>\n<p>Touch-enabled mobile advertising on Opera Mediaworks are:<\/p>\n<ul>\n<li>Powered by Immersion&#8217;s haptic technology &#8211; <a href=\"https:\/\/www.immersion.com\/technology\" target=\"_blank\" rel=\"noopener\">TouchSense<span style=\"color: #1154cc; font-size: xx-small;\">\u00ae<\/span> Engage<\/a><\/li>\n<li>Reaches more than a million users daily and 250 apps in the United States<\/li>\n<li>Offers brands and advertises an\u00a0impactful, new medium with which they can engage consumers&#8217; attention on mobile devices<\/li>\n<\/ul>\n<p>&#8220;Stoli: THE Vodka&#8221; ad creative with tactile effects is running on various apps on the Opera\u00a0Mediaworks mobile ad platform.<\/p>\n<p>Read\u00a0the full\u00a0press release\u00a0<a href=\"https:\/\/www.immersion.com\/wp-content\/uploads\/2015\/10\/OMW-ImmersionHapticlaunchpressrelease_FINAL_10-29-15.pdf\">here. <\/a><\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/143046810\" width=\"500\" height=\"281\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p style=\"text-align: left;\"><em>Stoli &#8211; The Shaker from <a href=\"https:\/\/vimeo.com\/search?q=opera+mediaworks\">Opera Mediaworks<\/a> on <a href=\"https:\/\/vimeo.com\">Vimeo<\/a>.<\/em><\/p>\n<ul>\n<li>App developers can learn more about how to enable in-app haptic playback on the Opera Mediaworks platform <a href=\"http:\/\/www.adcolony.com\/blog\/2015\/07\/09\/leveraging-haptic-feedback-for-mobile-video\/\">here<\/a><\/li>\n<li><a href=\"https:\/\/www.immersion.com\/contact\" target=\"_blank\" rel=\"noopener\">Contact<\/a> Immersion to learn more about haptic technology in advertising, video, mobile games and social media.<\/li>\n<li>Brands and\u00a0ad agencies can contact\u00a0Opera Mediaworks to advertise on the Opera Mediaworks mobile ad platform.<\/li>\n<\/ul>\n<p>Immersion\u2019s\u00a0<a href=\"https:\/\/www.immersion.com\/technology\"><u><span style=\"color: #0066cc;\">TouchSense<sup><span style=\"font-size: small;\">\u00ae<\/span><\/sup><\/span><span style=\"color: #0066cc;\"> Engage<\/span><\/u><\/a>\u00a0is easily deployed in mobile applications through a simple technology integration that enables the media to control the actuator, the vibration\u00a0motor in the mobile phone. Opera Mediaworks\u2019 SDK utilizes TouchSense Engage to manage haptic synchronization with its <a href=\"http:\/\/www.adcolony.com\/instant-play\/\">Instant-Play\u2122 HD<\/a> mobile video via a small library plugin.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Immersion and Opera Mediaworks launch mobile video advertising with tactile effects. Opera Mediaworks and Immersion launches touch-enabled mobile advertising on Opera Mediaworks&#8217; ad platform.\u00a0 In partnership with Stoli\u00ae Vodka and Horizon Media, the first ad creative to launch with this capability is &#8220;Stoli: THE Vodka&#8221; campaign &#8211; an animation with a woman shaking a Stoli [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":3863,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[76,102,103],"class_list":["post-3943","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-advertising","tag-haptic-ads","tag-opera"],"translation":{"provider":"WPGlobus","version":"3.0.0","language":"ja","enabled_languages":["en","ja","zh"],"languages":{"en":{"title":true,"content":true,"excerpt":false},"ja":{"title":false,"content":false,"excerpt":false},"zh":{"title":false,"content":false,"excerpt":false}}},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - 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