{"id":4027,"date":"2016-05-17T21:42:17","date_gmt":"2016-05-17T21:42:17","guid":{"rendered":"https:\/\/www.immersion.com\/?p=4027"},"modified":"2020-04-24T01:53:55","modified_gmt":"2020-04-24T01:53:55","slug":"thedrum-moma-awards","status":"publish","type":"post","link":"https:\/\/www.immersion.com\/ja\/thedrum-moma-awards\/","title":{"rendered":"Congratulations to Peugeot, OMD UK, and Opera MediaWorks for winning the Drum MOMA Award for [Best Use of Technology]."},"content":{"rendered":"<p>This award-winning campaign was powered by Immersion\u2018s TouchSense Technology, which helps advertisers deliver mobile content their customers can feel,\u00a0 connecting with them at a deeper level.<\/p>\n<p>We work directly with content creators to deliver tactile (haptic) experiences\u00a0that extend their brand and strengthen their ad performance.<\/p>\n<p>Ads with haptics<\/p>\n<ul>\n<li>Carry strong message pull through<\/li>\n<li>Improve recall by emphasizing the tactile nature of the product<\/li>\n<li>Increase completed views and repeats<\/li>\n<li>Grow brand sentiment<\/li>\n<\/ul>\n<p>In addition, haptics add a creative element that advertisers can use to express their\u00a0intrinsic\u00a0value to consumers.<\/p>\n<p>We provide support for\u00a0technology integration, video ad design and\u00a0delivery through major apps and\u00a0mobile advertising networks.<\/p>\n<p><strong>Feeling is believing.<\/strong> To experience mobile content you can feel, download our content portal app which has some great examples of video, advertising and mobile games enhanced with tactile effects.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-6046 aligncenter\" src=\"https:\/\/www.immersion.com\/wp-content\/uploads\/2015\/06\/Red-icon.png\" alt=\"Thumbkandi Icon Messenger\" width=\"70\" height=\"70\" \/><\/p>\n<p style=\"text-align: center;\">Download the <a title=\"Haptic Content Portal on Google Play\" href=\"https:\/\/play.google.com\/store\/apps\/details?id=com.immersion.tsengageportal&amp;hl=en\" target=\"_blank\" rel=\"noopener\">Haptic Content Portal<\/a> app<br \/>\nfor Android devices on Google play.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft\" src=\"https:\/\/www.immersion.com\/wp-content\/uploads\/2016\/05\/Cannes_Lion.png\" alt=\"\" width=\"100\" height=\"50\" \/><br \/>\nImmersion will be at the <a title=\"The Cannes Lion Festival\" href=\"https:\/\/www.canneslions.com\/\" target=\"_blank\" rel=\"noopener\">Cannes Lion Festival<\/a> from June 18-25, 2016.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This award-winning campaign was powered by Immersion\u2018s TouchSense Technology, which helps advertisers deliver mobile content their customers can feel,\u00a0 connecting with them at a deeper level. We work directly with content creators to deliver tactile (haptic) experiences\u00a0that extend their brand and strengthen their ad performance. Ads with haptics Carry strong message pull through Improve recall [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":4036,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4027","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"translation":{"provider":"WPGlobus","version":"3.0.2","language":"ja","enabled_languages":["en","ja","zh"],"languages":{"en":{"title":true,"content":true,"excerpt":false},"ja":{"title":false,"content":false,"excerpt":false},"zh":{"title":false,"content":false,"excerpt":false}}},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Congratulations to Peugeot, OMD UK, and Opera MediaWorks for winning the Drum MOMA Award for [Best Use of Technology]. - \u30a4\u30de\u30fc\u30b8\u30e7\u30f3<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.immersion.com\/ja\/thedrum-moma-awards\/\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Congratulations to Peugeot, OMD UK, and Opera MediaWorks for winning the Drum MOMA Award for [Best Use of Technology]. - 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