{"id":5203,"date":"2016-09-16T23:19:42","date_gmt":"2016-09-16T23:19:42","guid":{"rendered":"https:\/\/www.immersion.com\/?p=5203"},"modified":"2020-04-24T01:53:49","modified_gmt":"2020-04-24T01:53:49","slug":"immersion-haptic-ads-goes-omma-drum-awards","status":"publish","type":"post","link":"https:\/\/www.immersion.com\/ja\/immersion-haptic-ads-goes-omma-drum-awards\/","title":{"rendered":"Immersion Haptic Ads Goes to the OMMA and The Drum Awards"},"content":{"rendered":"<p>Peugeot 308 GTi, Feel the Drive and Stoli: The Vodka, the mobile video campaign you can feel are named finalists for two awards this fall, OMMA and The Drum Digital Trading Award<\/p>\n<p>Immersion\u2019s TouchSense Technology is changing the way brands engage their audiences on mobile devices, and now, Immersion\u2019s innovative use of haptic technology is being recognized by the advertising industry. Both The 2016 OMMA Awards and The Digital Trading Awards recently recognized Immersion\u2019s technology and mobile ad campaigns as finalists.<\/p>\n<h2><strong>The 2016 OMMA Awards:<\/strong><\/h2>\n<p><strong><a href=\"http:\/\/www.mediapost.com\/ommaawards\/finalists\/\">Mobile Marketing: All Mobile Campaign Category Finalist<\/a> <\/strong><\/p>\n<p>To promote the launch of Peugeot\u2019s new 308 GTi last December, Immersion, in partnership with Opera Mediaworks and OMD UK, created a haptic-enhanced mobile video ad that allowed viewers actually feel the rev of the car engine starting up right in the palm of their hand.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/166231172?color=b40a33&amp;title=0&amp;byline=0&amp;portrait=0\" width=\"640\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2><strong>The Digital Trading Awards:<\/strong><\/h2>\n<p><a href=\"http:\/\/www.digitaltradingawards.com\/digital-trading-awards-us\/digital-trading-awards-us-2016\"><strong>Best Video Campaign Category Finalist <\/strong><\/a><\/p>\n<p>In partnership with Opera Mediaworks and Horizon Media Inc., Immersion created a haptic-enhanced mobile video ad for Stoli Vodka. Viewers felt the pulse of a martini shaker as they watched.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/148682160?color=b40a33&amp;title=0&amp;byline=0&amp;portrait=0\" width=\"640\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Both campaigns saw a dramatic increase in completed video views, click-through rates and overall brand sentiment and awareness. Immersion\u2019s TouchSense technology allows marketers to connect brands to their audiences in a way that is only possible when visual, audio and touch come together. These campaigns represent the future of mobile sensory advertising, creating fully immersive digital brand experiences which engage all of our senses and create a more impactful impression on consumers.<\/p>\n<p>Learn more about haptics in mobile advertising at www.immersion.com\/advertising.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Peugeot 308 GTi, Feel the Drive and Stoli: The Vodka, the mobile video campaign you can feel are named finalists for two awards this fall, OMMA and The Drum Digital Trading Award Immersion\u2019s TouchSense Technology is changing the way brands engage their audiences on mobile devices, and now, Immersion\u2019s innovative use of haptic technology is [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":5200,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-5203","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"translation":{"provider":"WPGlobus","version":"3.0.0","language":"ja","enabled_languages":["en","ja","zh"],"languages":{"en":{"title":true,"content":true,"excerpt":false},"ja":{"title":false,"content":false,"excerpt":false},"zh":{"title":false,"content":false,"excerpt":false}}},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - 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