{"id":5755,"date":"2017-01-25T06:26:22","date_gmt":"2017-01-25T06:26:22","guid":{"rendered":"https:\/\/www.immersion.com\/?p=5755"},"modified":"2020-04-24T01:56:45","modified_gmt":"2020-04-24T01:56:45","slug":"study-unveils-touchsense-ads-lead-to-brand-lift","status":"publish","type":"post","link":"https:\/\/www.immersion.com\/ja\/study-unveils-touchsense-ads-lead-to-brand-lift\/","title":{"rendered":"Study Unveils That TouchSense\u00ae Ads Lead to 50% Lift in Brand Favorability"},"content":{"rendered":"<h2 style=\"text-align: center;\">TouchSense Ads make you happy &amp; excited.<\/h2>\n<p>Touch in mobile advertisements is proving to be a\u00a0powerful way to engage and connect with consumers.<\/p>\n<p>In a study released by IPG Media Labs, MAGNA and Immersion Corporation, TouchSense Ads, ads you can feel, increase users\u2019 sense of connection with brands and elicit strong emotional responses.<\/p>\n<ul>\n<li>Compared to standard video ads, haptic video ads show a 62% increase in feelings of connection to the brands<\/li>\n<li>More users felt excited after viewing ads with haptics \u2013 38% compared to 30%<\/li>\n<li>More users felt happy after viewing ads with haptics \u2013 44% compared to 37%<\/li>\n<\/ul>\n<hr \/>\n<h3 style=\"text-align: center;\"><\/h3>\n<h3 style=\"text-align: center;\"><strong>Arby\u2019s We Have The Beef<\/strong><\/h3>\n<p style=\"text-align: center;\">View with Android Chrome browser to feel touch effects<\/p>\n<p><video id=\"videohaptic\" controls=\"controls\" width=\"100%\" height=\"auto\"><source src=\"https:\/\/immrvid.touchsensecloud.com\/Arbys_IMMR.mp4\" type=\"video\/mp4\" \/><\/video><br \/>\n<script src=\"https:\/\/www.immersion.com\/wp-content\/themes\/immersion-2015\/js\/haptic-script.js\"><\/script><\/p>\n<p><script>\/\/ <![CDATA[ var vid = document.getElementById(\"videohaptic\"); requestHapticPlayer(\"https:\/\/haptics.touchsensecloud.com\/e0382aaa5a144c16a68d9a15dd93ef9f\/0c67a5350ed748d14c9436d2053944cf\", vid); \/\/ ]]><\/script><\/p>\n<p>Haptic Video Tested in IPG MediaLabs, MAGNA and Immersion Study<\/p>\n<h2>The result?<\/h2>\n<p>More users felt the brand itself was exciting or happy. The report\u00a0leads researchers to conclude that TouchSense Ads create a halo effect on brand perception, and improve brand favorability \u2013 a 50% lift when comparing TouchSense Ads to static ads, and a 68% cost saving in increasing brand favorability, based on the\u00a0cost of standard video ads compared to cost of haptic video ads.<\/p>\n<p>As brands seek ways to leverage the latest technology to enable user interactivity, these results serve as proof points for measurement of engagement and connectivity of haptic technology.<\/p>\n<p>Immersion\u2019s TouchSense Ads are a new mobile experience that engages and enables brands and advertisers to connect with their audiences. Learn more about <strong>TouchSense Ads<\/strong>.<\/p>\n<h4 style=\"text-align: center;\">MAGNA &amp; IPG Media Labs Haptic Ad Study<\/h4>\n<p><a href=\"http:\/\/go.immersion.com\/l\/193122\/2017-01-25\/3rcrq\/193122\/11877\/Immersion_Haptic_Ad_Infographic.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8533 size-large\" src=\"\/wp-content\/uploads\/2017\/01\/Immersion-Haptic-Ad-Infographic-1024x620.jpg\" width=\"580\" height=\"351\" \/><\/a><\/p>\n<h2>Study Methodology<\/h2>\n<p>The trial was conducted with leading brands from a range of industry verticals, such as BMW, Royal Caribbean, Arby\u2019s, and Truvia.<\/p>\n<p>The media trial consisted of a total of 1,137 Android users, recruited from a representative online panel. The participants were asked to take a mobile survey on the media experience of their choosing, where they were able to view a webpage and watch video content. Each participant was randomized into a test cell that determined what type of pre-roll ad appeared prior to the content. Passive data collection took place during the ad experience, such as completion rates, time in view, etc. Afterward, participants completed a survey that measured traditional branding metrics and qualitative feedback.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>TouchSense Ads make you happy &amp; excited. Touch in mobile advertisements is proving to be a\u00a0powerful way to engage and connect with consumers. In a study released by IPG Media Labs, MAGNA and Immersion Corporation, TouchSense Ads, ads you can feel, increase users\u2019 sense of connection with brands and elicit strong emotional responses. Compared to [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":5749,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-5755","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"translation":{"provider":"WPGlobus","version":"3.0.2","language":"ja","enabled_languages":["en","ja","zh"],"languages":{"en":{"title":true,"content":true,"excerpt":false},"ja":{"title":false,"content":false,"excerpt":false},"zh":{"title":false,"content":false,"excerpt":false}}},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Study Unveils That TouchSense\u00ae Ads Lead to 50% Lift in Brand Favorability - \u30a4\u30de\u30fc\u30b8\u30e7\u30f3<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.immersion.com\/ja\/study-unveils-touchsense-ads-lead-to-brand-lift\/\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Study Unveils That TouchSense\u00ae Ads Lead to 50% Lift in Brand Favorability - 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