{"id":605,"date":"2015-06-29T13:45:51","date_gmt":"2015-06-29T13:45:51","guid":{"rendered":"http:\/\/blog.immersion.com\/?p=605"},"modified":"2021-02-08T19:11:08","modified_gmt":"2021-02-08T19:11:08","slug":"engagement-and-retention-the-holy-grail-of-mobile-gaming-2","status":"publish","type":"post","link":"https:\/\/www.immersion.com\/ja\/engagement-and-retention-the-holy-grail-of-mobile-gaming-2\/","title":{"rendered":"Engagement and Retention &#8211; The holy grail of Mobile Gaming"},"content":{"rendered":"<p>With hundreds of new mobile gaming application launched on a monthly basis, mobile game developers are hungry for any insight that will put them over the competition.<\/p>\n<p>Nick Thomas, senior director and head of mobile gaming at Immersion recently wrote a contributed article for GameSauce on the &#8220;Engagement and Retention equation: Left Brain + Right Brain,&#8221; to lay out some of the issues in designing for a mobile game. In the article, Nick provides some insight (developed over the years of working directly with several game developers on game design) into what makes a successful game. Read more at http:\/\/gamesauce.org\/news\/2015\/06\/19\/the-engagement-and-retention-equation-left-brain-right-brain\/<\/p>\n","protected":false},"excerpt":{"rendered":"<p>With hundreds of new mobile gaming application launched on a monthly basis, mobile game developers are hungry for any insight that will put them over the competition. Nick Thomas, senior director and head of mobile gaming at Immersion recently wrote a contributed article for GameSauce on the &#8220;Engagement and Retention equation: Left Brain + Right [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":2521,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-605","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"translation":{"provider":"WPGlobus","version":"3.0.2","language":"ja","enabled_languages":["en","ja","zh"],"languages":{"en":{"title":true,"content":true,"excerpt":false},"ja":{"title":false,"content":false,"excerpt":false},"zh":{"title":false,"content":false,"excerpt":false}}},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Engagement and Retention - The holy grail of Mobile Gaming - \u30a4\u30de\u30fc\u30b8\u30e7\u30f3<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.immersion.com\/ja\/engagement-and-retention-the-holy-grail-of-mobile-gaming-2\/\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Engagement and Retention - The holy grail of Mobile Gaming - \u30a4\u30de\u30fc\u30b8\u30e7\u30f3\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.immersion.com\/ja\/engagement-and-retention-the-holy-grail-of-mobile-gaming-2\/\" \/>\n<meta property=\"og:site_name\" content=\"\u30a4\u30de\u30fc\u30b8\u30e7\u30f3\" \/>\n<meta property=\"article:published_time\" content=\"2015-06-29T13:45:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-02-08T19:11:08+00:00\" \/>\n<meta name=\"author\" content=\"Linda Quach\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Linda Quach\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.immersion.com\\\/ja\\\/engagement-and-retention-the-holy-grail-of-mobile-gaming-2\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.immersion.com\\\/ja\\\/engagement-and-retention-the-holy-grail-of-mobile-gaming-2\\\/\"},\"author\":{\"name\":\"Linda Quach\",\"@id\":\"https:\\\/\\\/www.immersion.com\\\/#\\\/schema\\\/person\\\/e7fee577979c8d8a05ae2abe2cd2e9a7\"},\"headline\":\"Engagement and Retention &#8211; 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