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Paige Raynes with best mobile campaign trophy

The Drum Recognizes Haptics’ Effect On Brands And Content

We know haptics can positively affect how consumers feel about a brand. We know how haptics can enhance the emotional impact of a brand’s story. We have the data, conducted the studies and pounded the pavement. Now, we are thrilled that the Ad industry knows it, too. The Drum, Europe’s largest media and marketing website,... October 4, 2017

From Lab to Industry: How Immersion’s Innovation Drives Touch Technology Forward

We sat down with Immersion’s VP of User Experience to talk about Immersion and how the company has evolved over the last 25 years. Can you take us through Immersion’s history? How did it get started? Immersion was founded nearly 25 years ago out of a robotics lab at Stanford University. The company’s founding mission... August 3, 2017

Takeaways from E3 2017: Enhancing the Gaming and VR Experience

Last month, the Immersion team hit the ground for E3, the world’s largest event for those in the interactive entertainment industry. I’ve been a gamer most of my life and this is the place to be to engage with others who are passionate about the gaming industry. Every year E3 packs the house with passionate... Rea...

July 25, 2017

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Press Releases



Festival of Media LATAM

Turnberry Isle, Miami, FL — Festival of Media LatAm welcomes influential media minds for three days of awards, conference sessions, and networking. This event is looking to solve, inspire, and educate the key issues affecting todays advertisers. More than 1,200 delegates including global agency CEOs and 200 of the world’s biggest brands will debate trends and… Read more »

October 29 - 31, 2017

Adobe MAX 2017

  Las Vegas, Nevada — Adobe MAX is the largest and fastest growing creative conference where over 11,000 creative professionals come together to learn in 300 educational sessions under 5 tracks. Immersion creates digital experiences with touch – connecting brands to audiences with real, engaging and memorable experiences, right in the palm of their hands…. Read more »

October 18 - 20, 2017

Unity Unite Austin

Austin, TX — Unity Unite is an annual developer conference for Unity–the market leading platform for creating video games, simulations and other interactive 3D, 2D and VR/AR content. Over, 1,700 artists, developers, educators, filmmakers, and researchers will be in attendance. This event offers three days of learning and networking; including advanced hands-on class tutorials, and technical… Read more »

October 3 - 7, 2017

VRDC Fall 2017

San Francisco, California — Presented by the organizers of the Game Developers Conference (GDC), VRDC brings together over 1,000 creators of immersive virtual, augmented, and mixed reality experiences of all kind, to share best practices and demo new technologies. The conference taps expertise from game, entertainment, and tech fields to deliver exciting new developments in… Read more »

September 21 - 22, 2017

VR Connects Helsinki

  Helsinki, Finland – The global VR industry conference.  Bringing together experts from virtual, augmented, and mixed reality, VR Connects focus on the key questions facing the industry.  How to monetize, what are the global trends, managing the technical and design issues, and what is in the future. At VR Connects, Immersion will be on… Read more »

September 19 - 20, 2017