The Latest Haptic News

News Feed

See all news

Recent Blog Posts

See all blog posts
header_gaming-vr-tool2

We’re Making Gaming and VR More Realistic with TouchSense® Force Technology

Immersion is making it easier than ever to implement haptics into gaming and virtual reality experiences with the launch of TouchSense® Force Technology. The new solution enables game developers and peripheral manufacturers to take their products to a whole new level and easily create sensations of pushing, pulling, grasping, and pulsing by integrating high-quality touch... March 9, 2017

haptic-ad-banner2

Study Unveils That TouchSense® Ads Leads to 50% Lift in Brand Favorability

TouchSense Ads make you happy & excited. Touch in mobile advertisements is proving to be a powerful way to engage and connect with consumers. In a study released by IPG Media Labs, MAGNA and Immersion Corporation, TouchSense Ads, ads you can feel, increase users’ sense of connection with brands and elicit strong emotional responses. Compared to... January 25, 2017

blog_stoli-shaker-vid

We’re Bringing Haptics to HTML Mobile Video Ads

Increase your mobile ad effectiveness with haptics. Immersion is making it easier than ever for advertisers to incorporate haptic effects into mobile advertisements on Android devices. Our Haptic Ad Service is the first, all-in-one solution offering advertisers the ability to add touch effects to HTML mobile video ads. Feel the Action. Requires a Chrome browser on an... November 16, 2016

See all press releases

Press Releases

Loading...

Events

Cannes Lions Interactive Festival

The Lions – Celebrating the best creative work in the world. Since its first outing in 1954, the Cannes Lions International Festival of Creativity has been bringing the creative communications industry together every year at its one-of-a-kind event in Cannes to learn, network and celebrate. The Festival in June marks the culmination and start of… Read more »

April 8, 2017