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The Future of Haptics

In the last 25 years, we’ve seen many changes in the field of haptics. In its early days, haptics was, for the most part, an academic thought that few labs entertained, and few companies were bold enough to try to commercialize. The killer haptic application still unknown, and the journey was extremely uncertain because of... Read more »...

June 12, 2018

Manuel Cruz - Rsearch & Development - Immersion

Making New Things Possible Through Haptics Discovery

The Immersion Research and Development Group is at the heart of haptic innovation. Their discoveries drive breakthrough product experiences and make new things possible in all areas of haptics development – from gaming, advertising, mobile and beyond. We sat down with Immersion’s Director of Research Manuel Cruz to talk about the team behind the technology... December 15, 2017

Embracing Mobile Innovation and Emerging Tech to Redefine the Consumer Experience

For many in the brand and agency worlds, there’s still a big leap between the trendy vernacular of emerging technologies such as Augmented and Virtual Reality and the day-to-day integration of these elements into brand strategy and execution. Still perceived as nascent, AR, in particular, is just now hitting the fast track with some of... December 1, 2017

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Press Releases


XD Immersive

San Francisco, CA – Immersion will exhibit “Project ARt” at XD Immersive, the premier international conference dedicated to immersive experience design. During the event, David Birnbaum, Director of User Experience Design, will present on “Tools and Methods for Designing Immersive Touch Interfaces.” Learn about the theory of tactile user interface design, as well as the… Read more »

October 25 - 26, 2018

Digital Hollywood

Santa Monica, CA – Join David Birnbaum, Design Director at Immersion and speakers from Omelet, 3D Paint/FX, Advrtas, Hot Bit VR, and Hourglass Technologies on a panel to discuss The Immersive Experience as Image Maker. Moderated by Cynthia Lieberman from LieberComm. Thursday, October 18, 2018 11:30 AM – 12:30 PM – Immersive Hollywood: VR – AR… Read more »

October 16 - 18, 2018

Augmented World Expo

Santa Clara, CA – Immersion presents Project ARt at the Augmented World Expo 2018. Project ARt shows the future of digital reality with AR and haptics in a demo that lets you play and experience the fun of creating digital art.

May 30 - June 1, 2018

LA Times Festival of Books

University of Southern California – David Birnbaum, Director of UX Design presents “How touch technology brings vibrant realism to the digital world” at the 2018 LA Times Festival of Books. Join him as he shares his views on using touch in AR and VR, and how this will change our future interactions. At the event,… Read more »

April 21 - 22, 2018

IEEE Haptics Symposium 2018

San Francisco, CA – Immersion presents “Advancing haptic design: focusing on human interpretations of tactile effects” at this year’s IEEE Haptics Symposium 2018 event. Visit us to learn about concepts and ideas for designers exploring the possibilities available to them in this digital touch-enhanced world. We will discuss tips for improving haptic design, such as: Highlight positive… Read more »

March 25 - 28, 2018