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Manuel Cruz - Rsearch & Development - Immersion

Making New Things Possible Through Haptics Discovery

The Immersion Research and Development Group is at the heart of haptic innovation. Their discoveries drive breakthrough product experiences and make new things possible in all areas of haptics development – from gaming, advertising, mobile and beyond. We sat down with Immersion’s Director of Research Manuel Cruz to talk about the team behind the technology... December 15, 2017

Embracing Mobile Innovation and Emerging Tech to Redefine the Consumer Experience

For many in the brand and agency worlds, there’s still a big leap between the trendy vernacular of emerging technologies such as Augmented and Virtual Reality and the day-to-day integration of these elements into brand strategy and execution. Still perceived as nascent, AR, in particular, is just now hitting the fast track with some of... December 1, 2017

XR Connects Helsinki with Bob Heubel

Game On: Shaking Up the Gaming Experience at XR Connects

Immersion’s Business Development Lead for Gaming, Bob Heubel, recently attended PocketGamer’s XR Connects and talks about the event and what it was like to be a judge for the VR Indie Pitch. This year I had the pleasure of attending XR Connects Helsinki, a show that brings together experts from across the virtual, augmented and... November 22, 2017

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Press Releases

Events

LA Times Festival of Books

University of Southern California – David Birnbaum, Director of UX Design presents “How touch technology brings vibrant realism to the digital world” at the 2018 LA Times Festival of Books. Join him as he shares his views on using touch in AR and VR, and how this will change our future interactions. At the event,… Read more »

April 21 - 22, 2018


IEEE Haptics Symposium 2018

San Francisco, CA – Immersion presents “Advancing haptic design: focusing on human interpretations of tactile effects” at this year’s IEEE Haptics Symposium 2018 event. Visit us to learn about concepts and ideas for designers exploring the possibilities available to them in this digital touch-enhanced world. We will discuss tips for improving haptic design, such as: Highlight positive… Read more »

March 25 - 28, 2018


Smart Haptics 2017

San Diego, CA – Smart Haptics 2017 is the first industry-driven conference bringing together multiple industries to explore where the haptics industry is headed. Join us at this important event and hear David Birnbaum discuss, “How Sensory Advertising and New Technologies Like VR, 360 video, and Haptics can Make Stories Come to Life.”

December 6 - 7, 2017


Festival of Media LATAM

Turnberry Isle, Miami, FL — Festival of Media LatAm welcomes influential media minds for three days of awards, conference sessions, and networking. This event is looking to solve, inspire, and educate the key issues affecting todays advertisers. More than 1,200 delegates including global agency CEOs and 200 of the world’s biggest brands will debate trends and… Read more »

October 29 - 31, 2017


Adobe MAX 2017

  Las Vegas, Nevada — Adobe MAX is the largest and fastest growing creative conference where over 11,000 creative professionals come together to learn in 300 educational sessions under 5 tracks. Immersion creates digital experiences with touch – connecting brands to audiences with real, engaging and memorable experiences, right in the palm of their hands…. Read more »

October 18 - 20, 2017