Ad Week

By Lauren Johnson

Stoli’s Mobile Ads Let You Feel a Cocktail Being Made in Your Hand | Adweek

The vodka brand is the first marketer to plug the tactile technology into Opera’s network of mobile apps, which will power full-page and preroll video ads in entertainment and sports apps.

“We’re always looking for new and unique ways to interact and connect with our millennial consumer,” said Russ Pareti, brand director at Stoli Vodka. “We felt like this technology fit really well with our digital short campaign.”