MediaPost

Now Peugeot, a French car brand, is launching a campaign in the UK that mimics the revving and acceleration of a car engine by vibrating on queue.

The campaign, launched in partnership with Opera Mediaworks UK and OMD UK, utilizes Immersion’s haptic technology.

http://www.mediapost.com/publications/article/264351/peugeot-launches-mobile-campaign-to-drive-308gti.html