Mobile Marketing

Car manufacturer Peugeot has launched a pioneering mobile ad campaign that simulates the feel of a car engine on consumers’ smartphones by using tactile vibration effects that come to life at key points during the mobile video ad.

The campaign, created in partnership with Opera Mediaworks UK and OMD UK, and powered by Immersion‘s TouchSense Engage haptic technology, will run throughout December, and aims to create an immersive experience that complements Peugeot’s wider digital campaign for the new 308 GTi by Peugeot Sport.

http://mobilemarketingmagazine.com/peugeot-launches-mobile-campaign-using-haptic-technology/