The Street Insiders

Immersion Corporation (NASDAQ: IMMR), the leading developer and licensor of touch feedback technology, and Tencent, one of the leading internet companies in China, today announced an agreement to adopt haptics in Tencent’s upcoming 3D action role playing game, “Kowloon War.” Immersion will work with Timi Studios, Tencent’s in-house creative studio, to design and develop tactile effects for the game.

Haptics amplify the sense of immersion, and add excitement and engagement in games. Immersion’s Haptic Gaming SDK enables game developers, like Timi Studios, to leverage the vibration motor in Android mobile devices to create tactile effects that complement game action and sounds.