MediaPost

By Tanya Gazdik

Lexus is launching a campaign on Yahoo Sports to connect with basketball fans via the 2016 Men’s College Basketball Tournament.

Separately, Opera Mediaworks-enabled Android mobile apps and Immersion Corporation, a developer and licensor of haptic technology, are partnering with Team One to launch a mobile ad campaign for the Lexus GS F enhanced with Immersion’s TouchSense technology.

Read more @ http://www.mediapost.com/publications/article/270730/lexus-capitalizes-on-march-madness.html