“In addition to being one of our most refined senses, touch is the most intimate. It can grab your attention in a private way that visual and audio cues can’t. Think about the value of touch when you are with your significant other. Just them touching you on the arm or bumping their elbow, Chris Ullrich, the vice president of UX at haptic-focused research company Immersion, says. “These are what we call positive valence. They create a sense of well-being. There’s some serotonin that is released in your brain to make you feel at ease.’”

Read more: http://www.racked.com/2016/7/20/12026574/haptic-fashion-wearable-experiments-project-jacquard