Haptics technology has existed for years in various forms, but is quickly gaining ground in the consumer electronics industry. A 2016 market report by Technavio estimates that the haptics technology market in consumer electronics will grow at a CAGR of 21.1% from 2014 through 2019.

We caught up with Josh Stivers, Director of Product Management at Immersion, one the leaders in the field, who gave us a quick introduction to the tech and how it will impact the marketing industry going forward.

By Marketing Communication News

Read more: http://marcommnews.com/getting-a-feel-for-haptics-technology-with-immersions-josh-stivers/