Study Unveils That TouchSense® Ads Lead to 50% Lift in Brand Favorability

TouchSense Ads make you happy & excited. Touch in mobile advertisements is proving to be a powerful way to engage and connect with consumers. In a study released by IPG Media Labs, MAGNA and Immersion Corporation, TouchSense Ads, ads you can feel, increase users’ sense of connection with brands and elicit strong emotional responses. Compared to … Continue reading Study Unveils That TouchSense® Ads Lead to 50% Lift in Brand Favorability