Immersion and Opera Mediaworks launch mobile video advertising with tactile effects.
Opera Mediaworks and Immersion launches touch-enabled mobile advertising on Opera Mediaworks’ ad platform. In partnership with Stoli® Vodka and Horizon Media, the first ad creative to launch with this capability is “Stoli: THE Vodka” campaign – an animation with a woman shaking a Stoli vodka martini.
Touch-enabled mobile advertising on Opera Mediaworks are:
“Stoli: THE Vodka” ad creative with tactile effects is running on various apps on the Opera Mediaworks mobile ad platform.
Read the full press release here.
Stoli – The Shaker from Opera Mediaworks on Vimeo.
Immersion’s TouchSense® Engage is easily deployed in mobile applications through a simple technology integration that enables the media to control the actuator, the vibration motor in the mobile phone. Opera Mediaworks’ SDK utilizes TouchSense Engage to manage haptic synchronization with its Instant-Play™ HD mobile video via a small library plugin.