{"id":4095,"date":"2016-04-30T23:06:33","date_gmt":"2016-04-30T23:06:33","guid":{"rendered":"https:\/\/www.immersion.com\/?post_type=news&amp;p=4095"},"modified":"2016-04-30T23:06:33","modified_gmt":"2016-04-30T23:06:33","slug":"digital-economy-necessitates-thorough-filtering-agencies","status":"publish","type":"news","link":"https:\/\/www.immersion.com\/zh\/news\/digital-economy-necessitates-thorough-filtering-agencies\/","title":{"rendered":"Digital economy necessitates thorough filtering of agencies"},"content":{"rendered":"<p><a href=\"https:\/\/www.luxurydaily.com\/digital-economy-necessitates-thorough-filtering-of-agencies-l2\/\" target=\"_blank\">Luxury Daily<\/a><\/p>\n<p>By <span id=\"authorindex\"><a title=\"Posts by Forrest Cardamenis\" href=\"https:\/\/www.luxurydaily.com\/author\/forrest-cardamenis\/\" rel=\"author\">Forrest Cardamenis<\/a><\/span><\/p>\n<p>The advancement of the digital economy and accompanying introduction of new channels into the marketing mix has segmented marketing agencies along two axes, according to a new report from L2.<\/p>\n<div id=\"container\" class=\"clearfix\">\n<div id=\"contentGroup\">\n<div id=\"content\" class=\"widecolumn\">\n<div id=\"post-167969\" class=\"post\">\n<div class=\"entry\">\n<p>While any consumer can tell you how much the Internet has changed the face of retail, the changes behind the scenes have been just as dramatic. In today\u2019s digital economy, brands need to carefully weigh the specialty and reach of each agency before selecting a partner, as those that craft great omnichannel marketing campaigns do not necessarily have prowess across markets or in traditional media, and vice versa.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>Read more at:\u00a0<a href=\"https:\/\/www.luxurydaily.com\/digital-economy-necessitates-thorough-filtering-of-agencies-l2\/\">https:\/\/www.luxurydaily.com\/digital-economy-necessitates-thorough-filtering-of-agencies-l2\/<\/a><\/p>\n","protected":false},"featured_media":0,"template":"","class_list":["post-4095","news","type-news","status-publish","hentry"],"translation":{"provider":"WPGlobus","version":"3.0.0","language":"zh","enabled_languages":["en","ja","zh"],"languages":{"en":{"title":true,"content":true,"excerpt":false},"ja":{"title":false,"content":false,"excerpt":false},"zh":{"title":false,"content":false,"excerpt":false}}},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - 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