{"id":4512,"date":"2016-06-10T21:17:28","date_gmt":"2016-06-10T21:17:28","guid":{"rendered":"https:\/\/www.immersion.com\/?post_type=news&amp;p=4512"},"modified":"2016-06-10T21:17:28","modified_gmt":"2016-06-10T21:17:28","slug":"touch-technology-makes-splash-mobile-advertising","status":"publish","type":"news","link":"https:\/\/www.immersion.com\/zh\/news\/touch-technology-makes-splash-mobile-advertising\/","title":{"rendered":"Touch Technology Makes a Splash in Mobile Advertising"},"content":{"rendered":"<h2><a href=\"http:\/\/mobilemarketingwatch.com\/touch-technology-makes-a-splash-in-mobile-advertising-67416\/\" target=\"_blank\">Mobile Marketing Watch<\/a><\/h2>\n<p><a href=\"https:\/\/www.immersion.com\/touch-technology-makes-splash-mobile-advertising-2\/how-to-leverage-the-power-of-mobile-surveys-for-more-effective-marketing\/\" rel=\"attachment wp-att-4509\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-4509 size-medium alignleft\" src=\"https:\/\/www.immersion.com\/wp-content\/uploads\/2016\/07\/How-to-Leverage-the-Power-of-Mobile-Surveys-for-More-Effective-Marketing-300x199.jpg\" alt=\"How-to-Leverage-the-Power-of-Mobile-Surveys-for-More-Effective-Marketing\" width=\"300\" height=\"199\" srcset=\"https:\/\/www.immersion.com\/wp-content\/uploads\/2016\/07\/How-to-Leverage-the-Power-of-Mobile-Surveys-for-More-Effective-Marketing-300x199.jpg 300w, https:\/\/www.immersion.com\/wp-content\/uploads\/2016\/07\/How-to-Leverage-the-Power-of-Mobile-Surveys-for-More-Effective-Marketing-768x510.jpg 768w, https:\/\/www.immersion.com\/wp-content\/uploads\/2016\/07\/How-to-Leverage-the-Power-of-Mobile-Surveys-for-More-Effective-Marketing.jpg 960w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p>Opera Mediaworks and Immersion Corporation have teamed up to help marketers improve campaign performance by adding touch technology to video.<\/p>\n<p>Mobile video advertising campaigns from major brands including Lexus, Peugeot, and a leading spirits brand experiences significant boosts in click-through rates, completed views, replay rates and ad recall after adding haptic effects, a new report Friday from MAW confirms.<\/p>\n<p>Read more at: <a href=\"http:\/\/mobilemarketingwatch.com\/touch-technology-mkes-a-splash-in-mobile-advertising-67416\/\">http:\/\/mobilemarketingwatch.com\/touch-technology-mkes-a-splash-in-mobile-advertising-67416\/<\/a><\/p>\n","protected":false},"featured_media":0,"template":"","class_list":["post-4512","news","type-news","status-publish","hentry"],"translation":{"provider":"WPGlobus","version":"3.0.0","language":"zh","enabled_languages":["en","ja","zh"],"languages":{"en":{"title":true,"content":true,"excerpt":false},"ja":{"title":false,"content":false,"excerpt":false},"zh":{"title":false,"content":false,"excerpt":false}}},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - 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