{"id":3929,"date":"2015-01-16T11:33:35","date_gmt":"2015-01-16T11:33:35","guid":{"rendered":"http:\/\/blog.immersion.com\/?p=526"},"modified":"2021-03-03T03:06:52","modified_gmt":"2021-03-03T03:06:52","slug":"immersion-touchsense-engage-blows-away-mobile-viewers","status":"publish","type":"post","link":"https:\/\/www.immersion.com\/zh\/immersion-touchsense-engage-blows-away-mobile-viewers\/","title":{"rendered":"Immersion\u2019s TouchSense Engage Blows Away Mobile Viewers"},"content":{"rendered":"<p>If you haven\u2019t heard by now, the first ever haptically-enabled trailer debuted last September.<\/p>\n<p>The season four trailer of <strong>Showtime\u2019s Emmy and Golden Globe-winning hit series, Homeland,<\/strong> was the first to leverage Immersion\u2019s TouchSense Engage technology to give viewers a hands-on feel for the suspense, excitement and drama that they could expect from Homeland this season. Immersion and Showtime has been receiving industry accolades since then.<\/p>\n<p>The success of the Showtime campaign showed that mobile should no longer be thought of as \u201cthe second screen.\u201d Today, more often it is becoming the de-facto first screen. Interestingly, according to a 2014 AdReaction study from Millward Brown, time spent on mobile devices is outpacing TV in the U.S. for the first time.<\/p>\n<p>The Homeland trailer showcased how brands can use haptics to deliver a more engaging and immersive experience for consumers. Instead of passively watching, consumers were able to feel the bombs exploding and the suspense increasing through the trailer&#8217;s pulsating touch and sound.<\/p>\n<p>The Homeland campaign was recognized by Google and included in its Creative Sandbox, where Google showcases the most innovative and creative ideas in advertising.<\/p>\n<p>Want to experience it for yourself? Let us <a href=\"mailto:content@immersion.com\">know <\/a> at content@immersion.com.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you haven\u2019t heard by now, the first ever haptically-enabled trailer debuted last September. The season four trailer of Showtime\u2019s Emmy and Golden Globe-winning hit series, Homeland, was the first to leverage Immersion\u2019s TouchSense Engage technology to give viewers a hands-on feel for the suspense, excitement and drama that they could expect from Homeland this [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":3843,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[76,77,78,79],"class_list":["post-3929","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-advertising","tag-google-creative","tag-showtime","tag-trailer"],"translation":{"provider":"WPGlobus","version":"3.0.2","language":"zh","enabled_languages":["en","ja","zh"],"languages":{"en":{"title":true,"content":true,"excerpt":false},"ja":{"title":false,"content":false,"excerpt":false},"zh":{"title":false,"content":false,"excerpt":false}}},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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