{"id":4040,"date":"2016-05-20T17:04:54","date_gmt":"2016-05-21T00:04:54","guid":{"rendered":"https:\/\/www.immersion.com\/?p=4040"},"modified":"2016-05-20T17:04:54","modified_gmt":"2016-05-21T00:04:54","slug":"using-touch-or-haptics-in-mobile-content","status":"publish","type":"post","link":"https:\/\/www.immersion.com\/zh\/using-touch-or-haptics-in-mobile-content\/","title":{"rendered":"Using touch, or haptics, in mobile content offers viewers the immersive experience that brands crave to deliver to consumers."},"content":{"rendered":"<p>And campaign metrics show that after experiencing video ads enhanced by Immersion\u2019s TouchSense\u00ae haptic technology, consumers are excited and want more.<\/p>\n<p>Immersion works with advertisers and ad networks to deliver impactful, tactile experiences that their customers can feel.\u00a0 And their results are impressive.<\/p>\n<p><a href=\"https:\/\/www.immersion.com\/wp-content\/uploads\/2016\/05\/ad-results-charts.jpg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-4057\" src=\"https:\/\/www.immersion.com\/wp-content\/uploads\/2016\/05\/ad-results-charts.jpg\" alt=\"ad results charts\" \/><\/a><\/p>\n<p>Ads with haptics<\/p>\n<ul>\n<li>Carry strong message pull through<\/li>\n<li>Improve recall by emphasizing the tactile nature of the product<\/li>\n<li>Increase completed views and repeats<\/li>\n<li>Grow brand sentiment<\/li>\n<\/ul>\n<p>Our campaign with Peugeot Sport \u2013 Feel the Drive was recently nominated for \u201cBest Use of Technology,\u201d \u201cMost Innovative\u201d and \u201cBest Use of Video,\u201d The Drum MOMA Awards. Read more about the creative for the campaign <a href=\"http:\/\/www.campaignlive.co.uk\/article\/peugeot-claims-uk-first-vibrating-mobile-ads\/137619\">here<\/a>.<\/p>\n<p>In addition, haptics add a creative element that advertisers can use to express their\u00a0intrinsic\u00a0value to consumers<\/p>\n<p>We provide support for\u00a0technology integration, video ad design and\u00a0delivery through major apps and\u00a0mobile advertising networks.<\/p>\n<p><strong>Feeling is believing.<\/strong> To experience mobile content you can feel, download our content portal app which has some great examples of video, advertising and mobile games enhanced with tactile effects.<\/p>\n<p><a href=\"http:\/\/bit.ly\/ContentPortal_Power-of-Touch\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6046\" src=\"https:\/\/www.immersion.com\/wp-content\/uploads\/2015\/06\/Red-icon.png\" alt=\"Content Portal\" width=\"70\" height=\"70\" \/><\/a><\/p>\n<p style=\"text-align: center;\">Download the <a title=\"Haptic Content Portal on Google Play\" href=\"http:\/\/bit.ly\/ContentPortal_Power-of-Touch\" target=\"_blank\" rel=\"noopener\">Haptic Content Portal<\/a> app<br \/>\nfor Android devices on Google play.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft\" src=\"https:\/\/www.immersion.com\/wp-content\/uploads\/2016\/05\/Cannes_Lion.png\" alt=\"\" width=\"100\" height=\"50\" \/><br \/>\nImmersion will be at the <a title=\"The Cannes Lion Festival\" href=\"https:\/\/www.canneslions.com\/\" target=\"_blank\" rel=\"noopener\">Cannes Lion Festival<\/a> from June 18-25, 2016.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>And campaign metrics show that after experiencing video ads enhanced by Immersion\u2019s TouchSense\u00ae haptic technology, consumers are excited and want more. Immersion works with advertisers and ad networks to deliver impactful, tactile experiences that their customers can feel.\u00a0 And their results are impressive. Ads with haptics Carry strong message pull through Improve recall by emphasizing [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":4532,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4040","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"translation":{"provider":"WPGlobus","version":"3.0.2","language":"zh","enabled_languages":["en","ja","zh"],"languages":{"en":{"title":true,"content":true,"excerpt":false},"ja":{"title":false,"content":false,"excerpt":false},"zh":{"title":false,"content":false,"excerpt":false}}},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Using touch, or haptics, in mobile content offers viewers the immersive experience that brands crave to deliver to consumers. - Immersion - Haptic Technology<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.immersion.com\/ja\/using-touch-or-haptics-in-mobile-content\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Using touch, or haptics, in mobile content offers viewers the immersive experience that brands crave to deliver to consumers. - Immersion - Haptic Technology\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.immersion.com\/ja\/using-touch-or-haptics-in-mobile-content\/\" \/>\n<meta property=\"og:site_name\" content=\"Immersion - Haptic Technology\" \/>\n<meta property=\"article:published_time\" content=\"2016-05-21T00:04:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.immersion.com\/wp-content\/uploads\/2016\/07\/power-of-touch.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1345\" \/>\n\t<meta property=\"og:image:height\" content=\"757\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Linda Quach\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Linda Quach\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.immersion.com\\\/ja\\\/using-touch-or-haptics-in-mobile-content\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.immersion.com\\\/ja\\\/using-touch-or-haptics-in-mobile-content\\\/\"},\"author\":{\"name\":\"Linda Quach\",\"@id\":\"https:\\\/\\\/www.immersion.com\\\/#\\\/schema\\\/person\\\/e7fee577979c8d8a05ae2abe2cd2e9a7\"},\"headline\":\"Using touch, or haptics, in mobile content offers viewers the immersive experience that brands crave to deliver to consumers.\",\"datePublished\":\"2016-05-21T00:04:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.immersion.com\\\/ja\\\/using-touch-or-haptics-in-mobile-content\\\/\"},\"wordCount\":217,\"image\":{\"@id\":\"https:\\\/\\\/www.immersion.com\\\/ja\\\/using-touch-or-haptics-in-mobile-content\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.immersion.com\\\/wp-content\\\/uploads\\\/2016\\\/07\\\/power-of-touch.png\",\"inLanguage\":\"zh-CN\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.immersion.com\\\/ja\\\/using-touch-or-haptics-in-mobile-content\\\/\",\"url\":\"https:\\\/\\\/www.immersion.com\\\/ja\\\/using-touch-or-haptics-in-mobile-content\\\/\",\"name\":\"Using touch, or haptics, in mobile content offers viewers the immersive experience that brands crave to deliver to consumers. - 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