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Category Archives: Uncategorized

June 29, 2015

Engagement and Retention – The holy grail of Mobile Gaming

With hundreds of new mobile gaming application launched on a monthly basis, mobile game developers are hungry for any insight that will put them over the competition. Nick Thomas, senior director and head of mobile gaming at Immersion recently wrote a contributed article for…
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June 29, 2015

Developer Spotlight: Concrete Software

Immersion has received much fanfare with the recent launch of TouchSense Engage for mobile games and the unveiling of a new category of games, Games You Can Feel, featuring haptic technology. Our mobile games evangelist, Bob Heubel, recently sat down with Keith Pichelman,…
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May 26, 2015

Communicating with Aliens – Haptics the Common Language

When Raj from CBS’s The Big Bang Theory was tasked by NASA to come up with a delivery system for a universal message in case one of NASA’s Discovery missions encounter aliens (The Communication Deterioration episode, aired April 16, 2015), he enlists his fellow scientists…
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May 18, 2015

Balancing the Mobile Experience of Movies with Haptics

The shift towards mobile is here. There is no denying that in the past 10 years the viewing habits of the consumer have trended towards consumption via smaller, more mobile devices. This poses a conundrum for directors who aim to craft their stories for a theatrical experience.…
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April 21, 2015

The Next User Platform – Wearables

Pre-orders are in and the Apple Watch will be arriving in consumers’ hands any day now. Although everyone is still making predictions on if, when and how many consumers will adopt Apple Watch, it is safe to say that the wearables revolution is already here. It makes sense…
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April 20, 2015

Introducing Games You Can Feel

The world of gaming is changing, Immersion is leading the charge. In collaboration with Google, we’ve launched a new category of mobile games – Games You Can Feel, spotlighted this week in the games section on Google Play. The games feature TouchSense® Engage, Immersion’s…
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April 10, 2015

Embracing the Mute Switch

After more than a decade of running an audio production company for games, and evangelizing, promoting, and praising the virtues and importance of music, sound effects, and voice over in game play experiences, I have to admit that the irony behind this blog entry is a bit uncanny.…
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