By Chris Ullrich, CTO
Last month, I
introduced the haptic stack, a conceptual framework that we use at Immersion to
think about the key technology components of a delightful haptic experience. As
a quick refresher, the stack consists of three key layers: design, software,
and hardware (see last month’s post for more detail). These layers work
together in a highly interdependent way to create a tactile experience that is
harmonious with the overall UX of a product or…
by David Birnbaum, Head of Design Strategy and Outreach
The new decade started off with a bang as companies showcased their latest technologies and offerings at CES 2020. Haptics at CES was especially prominent at this year’s show, with many new solutions, devices,…
New use cases for haptic technology in various markets,
including, automotive, gaming, IoT, PC and virtual reality, has led to more
interest in developing haptic experiences and product with haptic
feedback. But jumping into developing…
By Chris Ullrich, CTO at Immersion
When I started my career in haptics over 20 years ago, I worked mostly on military and industrial virtual reality systems with high quality (and expensive) haptic feedback. When Sony put haptics in the DualShock…
By David Birnbaum, Head of Design Strategy and Outreach
Researchers from UC San Diego recently published findings on simulating softness by first calculating how soft or hard a material will feel based on material thickness, stiffness, and surface properties. The…
Curious about what’s next for designers incorporating haptics into their systems and devices? Wonder how a visionary demo can transform the AR experience? XD IMMERSIVE sat down with David Birnbaum, Immersion’s Design Director, to understand the user experience and…
The human brain is constantly processing a wide variety of ongoing feedback from the world around it and then determining higher-priority experiences based on that feedback to gain a better understanding of any given real-world situation.
Understanding the enigma of how…
In the last 25 years, we’ve seen many changes in the field of haptics.
In its early days, haptics was, for the most part, an academic thought that few labs entertained, and few companies were bold enough to try to commercialize. The killer haptic application still unknown,…
The Immersion Research and Development Group is at the heart of haptic innovation. Their discoveries drive breakthrough product experiences and make new things possible in all areas of haptics development – from gaming, advertising, mobile and beyond.
We sat down with…
For many in the brand and agency worlds, there’s still a big leap between the trendy vernacular of emerging technologies such as Augmented and Virtual Reality and the day-to-day integration of these elements into brand strategy and execution.
Still perceived as nascent,…
