The human brain is constantly processing a wide variety of ongoing feedback from the world around it and then determining higher-priority experiences based on that feedback to gain a better understanding of any given real-world situation. Understanding the enigma of how the brain experiences visual, auditory, and tactile exposure can add significant wisdom and advantages… Read more »
In the last 25 years, we’ve seen many changes in the field of haptics. In its early days, haptics was, for the most part, an academic thought that few labs entertained, and few companies were bold enough to try to commercialize. The killer haptic application still unknown, and the journey was extremely uncertain because of… Read more »
The Immersion Research and Development Group is at the heart of haptic innovation. Their discoveries drive breakthrough product experiences and make new things possible in all areas of haptics development – from gaming, advertising, mobile and beyond. We sat down with Immersion’s Director of Research Manuel Cruz to talk about the team behind the technology… Read more »
For many in the brand and agency worlds, there’s still a big leap between the trendy vernacular of emerging technologies such as Augmented and Virtual Reality and the day-to-day integration of these elements into brand strategy and execution. Still perceived as nascent, AR, in particular, is just now hitting the fast track with some of… Read more »
With a large percentage of consumer web traffic now attributable to mobile devices, this milestone year-over-year growth also signals changing times for mobile advertisers. As new standards and best practices take shape, there is greater emphasis on brands and technology providers to establish – and uphold — a commitment to enhancing the user experience. Tourtel… Read more »
We know haptics can positively affect how consumers feel about a brand. We know how haptics can enhance the emotional impact of a brand’s story. We have the data, conducted the studies and pounded the pavement. Now, we are thrilled that the Ad industry knows it, too. The Drum, Europe’s largest media and marketing website,… Read more »
With mobile commanding a greater slice of advertising budgets, along with higher expectations for return on investment and a broad scope of performance KPIs, the focus is no longer on mobile adoption, with an estimated 95 percent of Americans now owning a cell phone and spending upwards of five hours per day on their devices…. Read more »
We sat down with Immersion’s VP of User Experience to talk about Immersion and how the company has evolved over the last 25 years. Can you take us through Immersion’s history? How did it get started? Immersion was founded nearly 25 years ago out of a robotics lab at Stanford University. The company’s founding mission… Read more »
Last month I had the pleasure of speaking at the Digital Hollywood AR/VR Experience conference, an event focused on the convergence of the entertainment and technology industries. Our panel “360 Video and VR/AR – Content and Advertising – A Cross Platform Experience” discussed the current state of virtual reality and the common challenges of bringing… Read more »
Immersion is making it easier than ever to implement haptics into gaming and virtual reality experiences with the launch of TouchSense® Force Technology. The new solution enables game developers and peripheral manufacturers to take their products to a whole new level and easily create sensations of pushing, pulling, grasping, and pulsing by integrating high-quality touch… Read more »