Category Archives: Industry

May 20, 2020

Automotive Haptics – Trends and Perspectives

By Felipe Almeida, Sr. UX Researcher and Ranjini Raghuveer, Product Manager at Immersion As the famous Greek philosopher, Heraclitus said, “Change is the only constant in life.” The whole world has been affected by the COVID 19 pandemic, not excluding the automotive industry.…
October 5, 2019

In the digital world, what is the feeling of “softness”

By David Birnbaum, Head of Design Strategy and Outreach Researchers from UC San Diego recently published findings on simulating softness by first calculating how soft or hard a material will feel based on material thickness, stiffness, and surface properties. The…
June 12, 2018

The Future of Haptics

In the last 25 years, we’ve seen many changes in the field of haptics. In its early days, haptics was, for the most part, an academic thought that few labs entertained, and few companies were bold enough to try to commercialize. The killer haptic application still unknown,…
November 22, 2017

Game On: Shaking Up the Gaming Experience at XR Connects

Immersion’s Business Development Lead for Gaming, Bob Heubel, recently attended PocketGamer’s XR Connects and talks about the event and what it was like to be a judge for the VR Indie Pitch. This year I had the pleasure of attending XR Connects Helsinki, a show that brings…