By Nick Thomas, Sr. Director and Head of Mobile Gaming at Immersion
The mobile gaming ecosystems is stuck. There, I’ve said it.
It’s a challenging fact that the top 10 games on the top grossing list are always the same.
Three years after its global debut, Candy Crush Saga is still No. 4 in the top grossing section of Google Play.
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Clash of Clans, Game of War and Boom Beach also sit atop the industry as monoliths, dominating the world through a mix of ingenious gameplay, analytics designed to test everything before launch, and unrelenting marketing campaigns that capture the attention of players globally.