The Engagement and Retention Equation: Left Brain + Right Brain

GameSauce

Today, there is an unanswered question many mobile gaming developers are struggling to answer.

What makes a successful game?

When trying to feed the equation for a successful game, many developers and analysts simply accept the disparity between success and failure. We see, therefore it is – some games are just more popular than others and you don’t know what works until you test it.

Read more: http://gamesauce.org/news/2015/06/19/the-engagement-and-retention-equation-left-brain-right-brain/