The Language of Feel Will Establish Wearables As A Distinct Category


As the momentum going into the launch of the Apple AAPL +0.88% Watch reaches its peak, everyone is wondering whether this introduction will finally establish wearables as a distinct category.  Apple has done it before, with the iPod, iPhone, and iPad.  However, since Steve Jobs’s passing, the company has yet to initiate a whole new category.  The stakes for Apple (and CEO Tim Cook) are high.

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